{"version":"https://jsonfeed.org/version/1","title":"Micro.blog - Curious Kyle","home_page_url":"https://micro.blog","feed_url":"https://micro.blog/posts/curiouskyle","_microblog":{"about":"https://micro.blog/about/api","id":"91372","username":"curiouskyle","bio":"A marketing human turning diverse inputs alchemy-like into words, at least adjacently, about marketing.","pronouns":"he/him","is_following":false,"is_you":false,"following_count":34,"discover_count":0},"author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://avatars.micro.blog/avatars/2023/30/91372.jpg"},"items":[{"id":"99165073","content_html":"

Is Krampus Coming To Town? curiousmarketers.club

","summary":"","url":"https://curiousmarketers.club/2026/10/13/is-krampus-coming-to-town.html","date_published":"2026-10-13T18:00:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"18:00","date_timestamp":1791914432,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117434906208268680","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxrmgmpxav2i","https://www.threads.com/@curiousmarketersclub/post/DecZ7QrG15u"]}},{"id":"99104214","content_html":"

People are looking for alternatives to screen-based experiences.

\n

Log off. Tune in. Show up.

\n
\n

You got to think more about how can you design a space that people will remember as opposed to one that they just want to be photographed in.

\n

People are the reason.

\n
\n
\n

The experiences I remember the most in retail are when a salesperson interacts with me.

\n
\n
\n

Experience is the product.

\n
\n

The spectacle is a one-time draw. The circus travelled.

\n

Spectacle gets people in the door.
\nExperience gets you remembered.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/12/people-are-looking-for-alternatives.html","date_published":"2026-10-12T17:34:38+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-12 17:34","date_timestamp":1791826478,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117429142332341180","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxp2jjmazq2g","https://www.threads.com/@curiousmarketersclub/post/DeZyMA7FNhy"]}},{"id":"99068676","content_html":"

If you’re not going to put any effort into creating the ad, why should anyone put any effort into clicking on it?

\n","summary":"","url":"https://curiousmarketers.club/2026/10/11/if-youre-not-going-to.html","date_published":"2026-10-12T02:07:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-12 02:07","date_timestamp":1791770861,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117425496965103832","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxngpqq6a623","https://www.threads.com/@curiousmarketersclub/post/DeYH_67FveU"]}},{"id":"99010143","content_html":"

Strategy is decision making. Foregoing optionality and choosing a path.

\n
\n

Strategic thinking doesn’t ignore the systems all around us, or the trade-offs that scarcity and competition require. Instead, it embraces them.

\n

-Seth Godin

\n
\n

The trade-off is the strategy.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/10/strategy-is-decision-making-foregoing.html","date_published":"2026-10-10T19:38:17+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-10 19:38","date_timestamp":1791661097,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117418303249767826","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxkaigu6tn2y","https://www.threads.com/@curiousmarketersclub/post/DeU2ol3H3ZB"]}},{"id":"98963925","content_html":"

Be unreasonable.

\n

In every idea you pitch, find at least one aspect of it that you’ll defend to an unreasonable degree.

\n

If you can’t find one, you need a new idea.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/09/be-unreasonable-in-every-idea.html","date_published":"2026-10-09T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-09 23:03","date_timestamp":1791587024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117413448612039048","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxi3isbxpe2k","https://www.threads.com/@curiousmarketersclub/post/DeSpWC9H3Ix"]}},{"id":"98844535","content_html":"

Don’t double down on a concept that hasn’t proven itself by just adding another channel.

\n

Channels amplify, they aren’t magic.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/07/dont-double-down-on-a.html","date_published":"2026-10-08T01:19:29+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-08 01:19","date_timestamp":1791422369,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117402658012691203","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxdc5s2y772i","https://www.threads.com/@curiousmarketersclub/post/DeNvS-DDDlb"]}},{"id":"98725378","content_html":"

Don’t confuse measurability with impact

\n","summary":"","url":"https://curiousmarketers.club/2026/10/05/dont-confuse-measurability-with-impact.html","date_published":"2026-10-06T02:00:24+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-06 02:00","date_timestamp":1791252024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117391494742642059","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mx6djdnaxf2t","https://www.threads.com/@curiousmarketersclub/post/DeIqZy0jGcI"]}},{"id":"98671000","content_html":"

Counterpoint, the magic of the Venn diagram is in the overlap.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/04/counterpoint-the-magic-of-the.html","date_published":"2026-10-05T02:17:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-05 02:17","date_timestamp":1791166628,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117385897756080533","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mx3tyanvl426","https://www.threads.com/@curiousmarketersclub/post/DeGHhGOEckV"]}},{"id":"98603759","content_html":"

For many, the goal is multi-hyphenate status.

\n

The 8-in-1.
\nThe everything app.
\nThe operating system for x.
\nThe only y you need for z.
\nAt least an & in the solution list.

\n

But sometimes being really, really, really ridiculously good at one thing is enough.

\n","summary":"","url":"https://curiousmarketers.club/2026/10/03/for-many-the-goal-is.html","date_published":"2026-10-03T15:05:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-03 15:05","date_timestamp":1791039953,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117377596718392520","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwy5zae7e62z","https://www.threads.com/@curiousmarketersclub/post/DeCV6rhEQHd"]}},{"id":"98428872","content_html":"

Fed rate 📈
\nConsumer confidence 📉

\n

Geopolitics and inflation get called out in both releases, a potent mix for negative emotional contagion.

\n

Q4 will be interesting as the Fed reports:

\n
\n

While uncertainty remains elevated…domestic spending has been resilient

\n
\n

& the Conference Board says:

\n
\n

Consumers still anticipated their household incomes to rise, but less so compared to previous months

\n
\n

Add in midterm election season and I’d say we’re in the midst of a negative hype cycle.

\n

Will shoppers go with austerity or retail therapy?

\n","summary":"","url":"https://curiousmarketers.club/2026/09/30/fed-rate-consumer-confidence-geopolitics.html","date_published":"2026-09-30T14:45:25+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-30 14:45","date_timestamp":1790779525,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117360528868213527","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwqllm2deo2e","https://www.threads.com/@curiousmarketersclub/post/Dd6lawrFi3P"]}},{"id":"98336793","content_html":"

Carry no illusions about what you are doing.

\n

The line between marketer and carnival barker (like the one between edgy comedian and asshole) is thin.

\n

It’s a tripping hazard.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/28/carry-no-illusions-about-what.html","date_published":"2026-09-29T01:19:56+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-29 01:19","date_timestamp":1790644796,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117351698904810560","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwmnybjxd52k","https://www.threads.com/@curiousmarketersclub/post/Dd2kMMNlERt"]}},{"id":"98280779","content_html":"

Don’t play coy.

\n

Say what you are (as you see it).

\n

We live in a 6 seconds or less world, don’t waste seconds (or minutes (or, god forbid, days / weeks / months)) making your customer work to categorize you.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/27/dont-play-coy-say-what.html","date_published":"2026-09-27T23:42:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-27 23:42","date_timestamp":1790552561,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117345655235494351","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwjy432osm2o","https://www.threads.com/@curiousmarketersclub/post/Ddz0ToRmxnd"]}},{"id":"98175568","content_html":"

Styles make fights

\n

There’s no one way to do marketing, which leaves room for arguments about how a campaign should work.

\n

For example, I’ve been out on social retargeting for years now. Some clients disagree.

\n

Discussing ideas is a good use of time. Arguing is not.

\n

Fight the market, not your team.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/25/styles-make-fights-theres-no.html","date_published":"2026-09-25T21:01:52+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-25 21:01","date_timestamp":1790370112,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117333697787944142","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mweo6ci7pb2p","https://www.threads.com/@curiousmarketersclub/post/DduYSg1HQyf"]}},{"id":"98064081","content_html":"

If you know how you want your campaign to land, it’s easier to make decisions to get there.

\n

Not the KPIs or goals or growth targets. But how it looks / sounds / feels in the moment and is remembered afterwards.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/23/if-you-know-how-you.html","date_published":"2026-09-24T01:49:02+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-24 01:49","date_timestamp":1790214542,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117323501830795074","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwa5bq7owh2h","https://www.threads.com/@curiousmarketersclub/post/DdpvjFIEYiF"]}},{"id":"97942624","content_html":"

More audio ads in your media plan

\n
\n

digital audio takes 16% of media time but only 2% of ad spend

\n
\n

&

\n
\n

75% of listeners rate host-read ads as most authentic versus 54% for social media influencers

\n
\n

via Sounds Profitable

\n","summary":"","url":"https://curiousmarketers.club/2026/09/21/more-audio-ads-in-your.html","date_published":"2026-09-22T01:06:18+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-22 01:06","date_timestamp":1790039178,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117312010705167859","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mw2zy6nlhl2u","https://www.threads.com/@curiousmarketersclub/post/DdkhHNMHZUb"]}},{"id":"97911932","content_html":"

Highlights from reading The Last Movement: kylemens.ing

","summary":"","url":"https://kylemens.ing/2026/09/21/highlights-from-reading-the-last.html","date_published":"2026-09-21T12:06:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-21 12:06","date_timestamp":1789992392,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"97839790","content_html":"

Saying “everyone is [watching / listening to / reading] it” is a statement of local saturation (local to your proximity, relationships, and feeds).

\n

There is no global monoculture.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/19/saying-everyone-is-watching-listening.html","date_published":"2026-09-20T00:51:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-20 00:51","date_timestamp":1789865480,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117300627987606657","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvvya2vpdt2c","https://www.threads.com/@curiousmarketersclub/post/DdfV15iFuIi"]}},{"id":"97791083","content_html":"

The Joy of Being Wrong: curiousmarketers.club

","summary":"People will give you way more feedback on why you’re wrong (see: the internet). And feedback is essential to strategy.","url":"https://curiousmarketers.club/2026/09/18/the-joy-of-being-wrong.html","date_published":"2026-09-19T01:53:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-19 01:53","date_timestamp":1789782834,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117295212996703606","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvtlbj6omv2x","https://www.threads.com/@curiousmarketersclub/post/Ddc4WqCESIc"]}},{"id":"97754968","content_html":"

Highlights from reading The Mezzanine: kylemens.ing

","summary":"","url":"https://kylemens.ing/2026/09/18/highlights-from-reading-the-mezzanine.html","date_published":"2026-09-18T12:02:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-18 12:02","date_timestamp":1789732924,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"97730249","content_html":"

Match the message to the moment.

\n

The instinct is to info dump as soon as you get their attention.

\n

But that’s a hell of an introduction. And not the most helpful for someone who already knows.

\n

Serialize your story. It worked for Dickens.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/17/match-the-message-to-the.html","date_published":"2026-09-18T02:00:15+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-18 02:00","date_timestamp":1789696815,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117289572020069284","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvr34a45nt2c","https://www.threads.com/@curiousmarketersclub/post/DdaUEZ0ke8p"]}},{"id":"97633207","content_html":"

CPI ⬆️
\nConsumer sentiment ⬇️

\n
\n

With a resurgence in fuel prices and trade tensions, consumers anticipate greater pressures on their pocketbooks to come.

\n
\n

Some of this is prisoner of the moment type thinking, but the current moment isn’t making people feel good about spending money.

\n","summary":"","url":"https://curiousmarketers.club/2026/09/16/cpi-consumer-sentiment-with-a.html","date_published":"2026-09-16T12:06:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-16 12:06","date_timestamp":1789560370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117280642516110702","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvn47lq6og2x","https://www.threads.com/@curiousmarketersclub/post/DdWQLftFt0-"]}},{"id":"97608778","content_html":"

If you’re doing influencer marketing, don’t issue a brief so tight all the videos look the same.

\n

You want cohesive, not annoying.

\n

*inspired by my wife seeing a series of influencer reels for a brand, all overacted in exactly the same way

\n","summary":"","url":"https://curiousmarketers.club/2026/09/15/if-youre-doing-influencer-marketing.html","date_published":"2026-09-16T02:07:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-16 02:07","date_timestamp":1789524463,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117278278825368862","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvm2mojezm24","https://www.threads.com/@curiousmarketersclub/post/DdVLYnzljHr"]}},{"id":"97489335","content_html":"

Don’t give up on an idea if the first try isn’t a success (and make sure you know what “success” is beforehand).

\n

Test variations of each piece of the rollout puzzle to rule out a failure of execution.

\n

Would you rather give up on a good idea too soon or spend extra time only to prove it won’t work?

\n","summary":"","url":"https://curiousmarketers.club/2026/09/13/dont-give-up-on-an.html","date_published":"2026-09-14T01:25:19+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-14 01:25","date_timestamp":1789349119,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117266785581379134","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvgxc5wu6p2c","https://www.threads.com/@curiousmarketersclub/post/DdP840bFo-h"]}},{"id":"97440567","content_html":"

The consumer price index edged up slightly over July (which was basically flat with June), but…

\n
\n

The index for gasoline rose 3.9 percent in August, accounting for over one third of the monthly all items increase. The index for energy increased 2.1 percent over the month.

\n
\n

It’s a continuous pressure applied to people’s wallets.

\n

Prediction markets for the Fed raising rates jumped after the BLS release.

\n\"\"\n","summary":"","url":"https://curiousmarketers.club/2026/09/12/the-consumer-price-index-edged.html","date_published":"2026-09-13T01:07:24+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-13 01:07","date_timestamp":1789261644,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117261054905236103","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvefu7rsk223","https://www.threads.com/@curiousmarketersclub/post/DdNWHARFGPp"]}},{"id":"97386281","content_html":"

“You’re Being Seen. But Are You Being Understood?”

\n","summary":"","url":"https://curiousmarketers.club/2026/09/11/youre-being-seen-but-are.html","date_published":"2026-09-12T00:03:11+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-12 00:03","date_timestamp":1789171391,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117255141357174715","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvbrszgwcl2c","https://www.threads.com/@curiousmarketersclub/post/DdKqAPJG8zM"]}},{"id":"89206404","content_html":"

@manton it makes me think of the Celtics losing to Golden State in the finals. Brown and Tatum had been part of surprise postseason runs (like Detroit’s showing last year) but suddenly they were the favorites in a new spot and the lights got a bit too bright.

\n","url":"https://micro.blog/curiouskyle/89206404","date_published":"2026-04-28T23:13:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-28 23:13","date_timestamp":1777418024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"88745996","content_html":"

@tcannonfodder Chris is only 119MB?

\n","url":"https://micro.blog/curiouskyle/88745996","date_published":"2026-04-22T00:42:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-22 00:42","date_timestamp":1776818524,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791459","content_html":"

@llbbl it’s a great question. It’s like cost of living indices, where 100 is pegged to a baseline location. In this case, 1985 is the 100 baseline. So people are less confident than the Bowling for Soup song.

\n

Alternatively, they might be trying to normalize “110(+)%”

\n","url":"https://micro.blog/curiouskyle/85791459","date_published":"2026-03-08T22:38:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:38","date_timestamp":1773009533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791339","content_html":"

@manton I would love if he’d take advantage of all the Studio plan has to offer and give us a full multimedia Kornet experience

\n","url":"https://micro.blog/curiouskyle/85791339","date_published":"2026-03-08T22:34:34+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:34","date_timestamp":1773009274,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469406","content_html":"

@llbbl agreed, and if you’re going to automate something that impacts these areas, have a lot of guardrails and oversight

\n","url":"https://micro.blog/curiouskyle/84469406","date_published":"2026-02-17T20:49:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361383,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469367","content_html":"

@llbbl one of those people that just gets more impressive the more you learn about

\n","url":"https://micro.blog/curiouskyle/84469367","date_published":"2026-02-17T20:49:01+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361341,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469156","content_html":"

@JohnPhilpin very true, maybe replace dollars with effort in that case (assuming effort was involved in making the logo)

\n","url":"https://micro.blog/curiouskyle/84469156","date_published":"2026-02-17T20:47:57+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:47","date_timestamp":1771361277,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73718737","content_html":"

@manton one of my favorite book categories

\n","url":"https://micro.blog/curiouskyle/73718737","date_published":"2025-09-17T00:17:23+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-17 00:17","date_timestamp":1758068243,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73313489","content_html":"

@thomascannon.me amBROsia!

\n","url":"https://micro.blog/curiouskyle/73313489","date_published":"2025-09-11T12:51:42+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-11 12:51","date_timestamp":1757595102,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727681","content_html":"

@microadrian I love this quote, came across it for the first time earlier this year. Though maybe I just love it because it feels like job validation…

\n","url":"https://micro.blog/curiouskyle/72727681","date_published":"2025-09-04T01:44:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:44","date_timestamp":1756950244,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727641","content_html":"

@JohnPhilpin and now I need to rescind this comment if you are some kind of AI product / company

\n","url":"https://micro.blog/curiouskyle/72727641","date_published":"2025-09-04T01:42:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:42","date_timestamp":1756950166,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"70379296","content_html":"

airhorn

\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lvenenti6k2w","date_published":"2025-08-01T21:56:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-08-01 21:56","date_timestamp":1754085401,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480950","content_html":"

@rnkn I only use Google if I’m trying to answer a client’s Google related question, but we’re definitely the weirdos to many for that decision.

\n","url":"https://micro.blog/curiouskyle/65480950","date_published":"2025-05-28T23:37:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:37","date_timestamp":1748475440,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480905","content_html":"

@manton I was just starting to switch to Arc as my default browser and now I’m trying others instead.

\n

I can’t figure out the reason for this order of operations.

\n","url":"https://micro.blog/curiouskyle/65480905","date_published":"2025-05-28T23:36:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:36","date_timestamp":1748475368,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63989791","content_html":"

@manton it’s also hard to made judgements based on potential futures, since you’re more likely to create an unexpected monopoly than guess the right path.

\n","url":"https://micro.blog/curiouskyle/63989791","date_published":"2025-05-08T23:15:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-08 23:15","date_timestamp":1746746108,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63378228","content_html":"

@manton is Google even close to thinking about an AI monopoly?

\n","url":"https://micro.blog/curiouskyle/63378228","date_published":"2025-04-30T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-04-30 23:03","date_timestamp":1746054224,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"61114493","content_html":"

@manton I loved this series

\n","url":"https://micro.blog/curiouskyle/61114493","date_published":"2025-03-31T11:48:03+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-31 11:48","date_timestamp":1743421683,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"59396426","content_html":"

@ptrck I like this song more each time I listen to it

\n","url":"https://micro.blog/curiouskyle/59396426","date_published":"2025-03-09T17:58:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-09 17:58","date_timestamp":1741543090,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58933563","content_html":"

@tcannonfodder are you hungry for cyanide?!

\n","url":"https://micro.blog/curiouskyle/58933563","date_published":"2025-03-04T01:02:30+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-04 01:02","date_timestamp":1741050150,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58891308","content_html":"

@manton I didn’t read that series first, though I’ll be diving in soon. I didn’t feel like I missed anything by making this my entrance t the world.

\n","url":"https://micro.blog/curiouskyle/58891308","date_published":"2025-03-03T14:26:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-03 14:26","date_timestamp":1741012003,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58579882","content_html":"

@manton reading these has me so ready for more new Locke adventures.

\n

Started reading The Fragile Threads of Power on a friend’s recommendation and it feels similar, in some ways, to the Gentleman Bastards world.

\n","url":"https://micro.blog/curiouskyle/58579882","date_published":"2025-02-27T13:24:39+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-27 13:24","date_timestamp":1740662679,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57406855","content_html":"

@JohnPhilpin I don’t disagree. I think Robin’s distinction is based on how all the platforms suddenly shifted from saying “influencer” to “creator.” And “the creator economy” usually seems to apply to people building some form of revenue stream on said platforms.

\n

The standard big tech rename to make something seem new and exciting.

\n

The language shift also feels significant related to how it positions power in the relationship.

\n

An influencer has the power because the value is created via their influence, which is platform agnostic.

\n

“Creator” feels like it gives more credit to the tools of creation, shifting power back to the platforms.

\n

At the end of the day, to your point, the real distinction is between people that create income on the internet via tools they control vs building on someone else’s tools and being at the mercy of an external algorithm or distribution mechanism.

\n","url":"https://micro.blog/curiouskyle/57406855","date_published":"2025-02-12T16:22:50+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:22","date_timestamp":1739377370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57405849","content_html":"

@manton shares a good reminder:

\n
\n

Making sure we’re building the right thing will always be more important than the code itself.

\n
\n

Tools and tactics are points of leverage.
\nThey’re not the point.

\n

Keep the bigger picture in mind.
\nThe paintbrush doesn’t make the painting.

\n","url":"https://micro.blog/curiouskyle/57405849","date_published":"2025-02-12T16:07:16+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:07","date_timestamp":1739376436,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"56576365","content_html":"

@manton not how I expected to start my day🤯

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@curiouskyle.bsky.social Just tried again since they updated the Gemini in Workspace stuff and suddenly it will write marketing content for me.

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