Today is Halloween. The day where we most clearly curate and display our point of view through attire.
\nWe signal fandoms. Express creativity. Choose DIY or store bought. Comment on culture and align ourselves with stances. Non verbally state intentions and desires. Or opt out altogether, a message of its own.
\nToday we call them costumes. Every other day we call this assortment us.
\nOr as Rupaul said:
\n\n\n","summary":"","url":"https://curiousmarketers.club/2026/10/31/today-is-halloween-the-day.html","date_published":"2026-11-01T01:34:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-11-01 01:34","date_timestamp":1793496894,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117538614485566298","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mz7o7nsuko2v","https://www.threads.com/@curiousmarketersclub/post/DfLkJvDFjqv"]}},{"id":"100196927","content_html":"We all came into this world naked. The rest is all drag.
\n
Schtick or schmuck?
\nYou don’t get the deciding vote on which side of the line you’re on.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/30/schtick-or-schmuck-you-dont.html","date_published":"2026-10-31T00:29:45+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-31 00:29","date_timestamp":1793406585,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117532695066583363","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mz523rywcc27","https://www.threads.com/@curiousmarketersclub/post/DfI34GRkepn"]}},{"id":"99936276","content_html":"Often the biggest lever for client success is outside the marketing function’s control:
\nSo what does marketing do next?
\n","summary":"","url":"https://curiousmarketers.club/2026/10/26/often-the-biggest-lever-for.html","date_published":"2026-10-27T01:59:55+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-27 01:59","date_timestamp":1793066395,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117510401717573225","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3myt5bxemgp2a","https://www.threads.com/@curiousmarketersclub/post/De-vDfrjCyC"]}},{"id":"99873651","content_html":"Think of your campaigns like theater productions.
\nThe important part is the story and its delivery.
\nThe set doesn’t need realism and exactitude to transport the audience.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/25/think-of-your-campaigns-like.html","date_published":"2026-10-25T23:15:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-25 23:15","date_timestamp":1792970154,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117504093909167487","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3myqdniizkb2o","https://www.threads.com/@curiousmarketersclub/post/De73eCpkey_"]}},{"id":"99713692","content_html":"![](\"https://micro.blog/books/9780358348207/cover.jpg\")
\nFinished reading: The Thief Knot A Greenglass House Story by Kate Milford 📚
\n\nkylemens.ing","summary":"","url":"https://kylemens.ing/2026/10/22/finished-reading-the-thief-knot.html","date_published":"2026-10-23T01:26:33+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-23 01:26","date_timestamp":1792718793,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"99645403","content_html":"If I hadn’t been shown this place, I might never have found it, that’s true. But then again, I might have. For sure I would have found someplace or something just as amazing. I’d have found an adventure of some kind, even if it wasn’t the kind I thought I was looking for. Because I go looking for them. I open doors, I look through windows, I explore alleys and hallways, I assume every staircase has something interesting if I follow it up or down, and if I meet someone who seems interesting, I ask them where they’ve been and...
\n
New trigger words and phrases when reading:
\nIf you’re going to use any of these, you better make sure they earn their keep by doing so genuinely. Otherwise people will quietly think your messaging was written by AI, not you.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/21/new-trigger-words-and-phrases.html","date_published":"2026-10-21T23:02:06+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-21 23:02","date_timestamp":1792623726,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117481390225908339","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mygaz2a32w2j","https://www.threads.com/@curiousmarketersclub/post/DexitUWkXNi"]}},{"id":"99584650","content_html":"About that pressure release valve, elections ain’t cheap:
\n\n\nAdImpact reported Wednesday (Oct. 14) that the 2025–26 political cycle has surpassed $10 billion in combined aired ad spending and future reservations
\n
It’s not stopping there:
\n\n\nexpects total spending to reach $11.6 billion by Election Day
\n
More than a billion left in less than a month.
\nThe traditional TV ads we all expect from election cycles get the lion’s share, but hundreds of millions are forecast for digital. That’s a lot of room in the auction opening up in the aftermath.
\n![\"AdImpact](\"https://cdn.uploads.micro.blog/116488/2026/491a8d8caa.png\")
\n(I can’t imagine what 2028 is going to look like)
\n","summary":"","url":"https://curiousmarketers.club/2026/10/20/about-that-pressure-release-valve.html","date_published":"2026-10-21T01:12:22+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-21 01:12","date_timestamp":1792545142,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117476241151544374","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mydxtlrbjk24","https://www.threads.com/@curiousmarketersclub/post/DevM2uElnOS"]}},{"id":"99522267","content_html":"Leave space for your audience to draw their own conclusions.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/19/leave-space-for-your-audience.html","date_published":"2026-10-20T01:08:45+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-20 01:08","date_timestamp":1792458525,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"99422130","content_html":"If your brand were a song, where would a DJ slot it in a set? And what kind of set?
\n","summary":"","url":"https://curiousmarketers.club/2026/10/17/if-your-brand-were-a.html","date_published":"2026-10-18T01:16:06+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-18 01:16","date_timestamp":1792286166,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"99367289","content_html":"What if your brand were a character in a Shakespeare play?
\nWhat type of play would it be? What role would it play? How would it be portrayed? How would it be remembered?
\n(I don’t know. Maybe there’s something here. Maybe it’s a fool’s errand.)
\n","summary":"","url":"https://curiousmarketers.club/2026/10/16/what-if-your-brand-were.html","date_published":"2026-10-17T00:56:05+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-17 00:56","date_timestamp":1792198565,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117453527170358843","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxzv2fgf2z2z","https://www.threads.com/@curiousmarketersclub/post/Dek3yKXkbW0"]}},{"id":"99306529","content_html":"Pick a gif or a meme.
\nReverse engineer it into an on-brand ad.
Will it work?
\nNo clue, but it got you thinking differently.
Is Krampus Coming To Town? curiousmarketers.club
","summary":"","url":"https://curiousmarketers.club/2026/10/13/is-krampus-coming-to-town.html","date_published":"2026-10-13T18:00:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-13 18:00","date_timestamp":1791914432,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117434906208268680","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxrmgmpxav2i","https://www.threads.com/@curiousmarketersclub/post/DecZ7QrG15u"]}},{"id":"99104214","content_html":"People are looking for alternatives to screen-based experiences.
\nLog off. Tune in. Show up.
\n\n\nYou got to think more about how can you design a space that people will remember as opposed to one that they just want to be photographed in.
\nPeople are the reason.
\n
\n\nThe experiences I remember the most in retail are when a salesperson interacts with me.
\n
\n\nExperience is the product.
\n
The spectacle is a one-time draw. The circus travelled.
\nSpectacle gets people in the door.
\nExperience gets you remembered.
If you’re not going to put any effort into creating the ad, why should anyone put any effort into clicking on it?
\n","summary":"","url":"https://curiousmarketers.club/2026/10/11/if-youre-not-going-to.html","date_published":"2026-10-12T02:07:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-12 02:07","date_timestamp":1791770861,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117425496965103832","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxngpqq6a623","https://www.threads.com/@curiousmarketersclub/post/DeYH_67FveU"]}},{"id":"99010143","content_html":"Strategy is decision making. Foregoing optionality and choosing a path.
\n\n\nStrategic thinking doesn’t ignore the systems all around us, or the trade-offs that scarcity and competition require. Instead, it embraces them.
\n\n
The trade-off is the strategy.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/10/strategy-is-decision-making-foregoing.html","date_published":"2026-10-10T19:38:17+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-10 19:38","date_timestamp":1791661097,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117418303249767826","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxkaigu6tn2y","https://www.threads.com/@curiousmarketersclub/post/DeU2ol3H3ZB"]}},{"id":"98963925","content_html":"Be unreasonable.
\nIn every idea you pitch, find at least one aspect of it that you’ll defend to an unreasonable degree.
\nIf you can’t find one, you need a new idea.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/09/be-unreasonable-in-every-idea.html","date_published":"2026-10-09T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-09 23:03","date_timestamp":1791587024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117413448612039048","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxi3isbxpe2k","https://www.threads.com/@curiousmarketersclub/post/DeSpWC9H3Ix"]}},{"id":"98844535","content_html":"Don’t double down on a concept that hasn’t proven itself by just adding another channel.
\nChannels amplify, they aren’t magic.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/07/dont-double-down-on-a.html","date_published":"2026-10-08T01:19:29+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-08 01:19","date_timestamp":1791422369,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117402658012691203","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mxdc5s2y772i","https://www.threads.com/@curiousmarketersclub/post/DeNvS-DDDlb"]}},{"id":"98725378","content_html":"Don’t confuse measurability with impact
\n","summary":"","url":"https://curiousmarketers.club/2026/10/05/dont-confuse-measurability-with-impact.html","date_published":"2026-10-06T02:00:24+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-06 02:00","date_timestamp":1791252024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117391494742642059","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mx6djdnaxf2t","https://www.threads.com/@curiousmarketersclub/post/DeIqZy0jGcI"]}},{"id":"98671000","content_html":"Counterpoint, the magic of the Venn diagram is in the overlap.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/04/counterpoint-the-magic-of-the.html","date_published":"2026-10-05T02:17:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-05 02:17","date_timestamp":1791166628,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117385897756080533","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mx3tyanvl426","https://www.threads.com/@curiousmarketersclub/post/DeGHhGOEckV"]}},{"id":"98603759","content_html":"For many, the goal is multi-hyphenate status.
\nThe 8-in-1.
\nThe everything app.
\nThe operating system for x.
\nThe only y you need for z.
\nAt least an & in the solution list.
But sometimes being really, really, really ridiculously good at one thing is enough.
\n","summary":"","url":"https://curiousmarketers.club/2026/10/03/for-many-the-goal-is.html","date_published":"2026-10-03T15:05:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-10-03 15:05","date_timestamp":1791039953,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117377596718392520","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwy5zae7e62z","https://www.threads.com/@curiousmarketersclub/post/DeCV6rhEQHd"]}},{"id":"98428872","content_html":"Fed rate 📈
\nConsumer confidence 📉
Geopolitics and inflation get called out in both releases, a potent mix for negative emotional contagion.
\nQ4 will be interesting as the Fed reports:
\n\n\nWhile uncertainty remains elevated…domestic spending has been resilient
\n
& the Conference Board says:
\n\n\nConsumers still anticipated their household incomes to rise, but less so compared to previous months
\n
Add in midterm election season and I’d say we’re in the midst of a negative hype cycle.
\nWill shoppers go with austerity or retail therapy?
\n","summary":"","url":"https://curiousmarketers.club/2026/09/30/fed-rate-consumer-confidence-geopolitics.html","date_published":"2026-09-30T14:45:25+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-30 14:45","date_timestamp":1790779525,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117360528868213527","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwqllm2deo2e","https://www.threads.com/@curiousmarketersclub/post/Dd6lawrFi3P"]}},{"id":"98336793","content_html":"Carry no illusions about what you are doing.
\nThe line between marketer and carnival barker (like the one between edgy comedian and asshole) is thin.
\nIt’s a tripping hazard.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/28/carry-no-illusions-about-what.html","date_published":"2026-09-29T01:19:56+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-29 01:19","date_timestamp":1790644796,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117351698904810560","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwmnybjxd52k","https://www.threads.com/@curiousmarketersclub/post/Dd2kMMNlERt"]}},{"id":"98280779","content_html":"Don’t play coy.
\nSay what you are (as you see it).
\nWe live in a 6 seconds or less world, don’t waste seconds (or minutes (or, god forbid, days / weeks / months)) making your customer work to categorize you.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/27/dont-play-coy-say-what.html","date_published":"2026-09-27T23:42:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-27 23:42","date_timestamp":1790552561,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117345655235494351","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwjy432osm2o","https://www.threads.com/@curiousmarketersclub/post/Ddz0ToRmxnd"]}},{"id":"98175568","content_html":"Styles make fights
\nThere’s no one way to do marketing, which leaves room for arguments about how a campaign should work.
\nFor example, I’ve been out on social retargeting for years now. Some clients disagree.
\nDiscussing ideas is a good use of time. Arguing is not.
\nFight the market, not your team.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/25/styles-make-fights-theres-no.html","date_published":"2026-09-25T21:01:52+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-25 21:01","date_timestamp":1790370112,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117333697787944142","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mweo6ci7pb2p","https://www.threads.com/@curiousmarketersclub/post/DduYSg1HQyf"]}},{"id":"98064081","content_html":"If you know how you want your campaign to land, it’s easier to make decisions to get there.
\nNot the KPIs or goals or growth targets. But how it looks / sounds / feels in the moment and is remembered afterwards.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/23/if-you-know-how-you.html","date_published":"2026-09-24T01:49:02+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-24 01:49","date_timestamp":1790214542,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117323501830795074","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mwa5bq7owh2h","https://www.threads.com/@curiousmarketersclub/post/DdpvjFIEYiF"]}},{"id":"89206404","content_html":"@manton it makes me think of the Celtics losing to Golden State in the finals. Brown and Tatum had been part of surprise postseason runs (like Detroit’s showing last year) but suddenly they were the favorites in a new spot and the lights got a bit too bright.
\n","url":"https://micro.blog/curiouskyle/89206404","date_published":"2026-04-28T23:13:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-28 23:13","date_timestamp":1777418024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"88745996","content_html":"@tcannonfodder Chris is only 119MB?
\n","url":"https://micro.blog/curiouskyle/88745996","date_published":"2026-04-22T00:42:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-22 00:42","date_timestamp":1776818524,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791459","content_html":"@llbbl it’s a great question. It’s like cost of living indices, where 100 is pegged to a baseline location. In this case, 1985 is the 100 baseline. So people are less confident than the Bowling for Soup song.
\nAlternatively, they might be trying to normalize “110(+)%”
\n","url":"https://micro.blog/curiouskyle/85791459","date_published":"2026-03-08T22:38:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:38","date_timestamp":1773009533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791339","content_html":"@manton I would love if he’d take advantage of all the Studio plan has to offer and give us a full multimedia Kornet experience
\n","url":"https://micro.blog/curiouskyle/85791339","date_published":"2026-03-08T22:34:34+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:34","date_timestamp":1773009274,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469406","content_html":"@llbbl agreed, and if you’re going to automate something that impacts these areas, have a lot of guardrails and oversight
\n","url":"https://micro.blog/curiouskyle/84469406","date_published":"2026-02-17T20:49:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361383,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469367","content_html":"@llbbl one of those people that just gets more impressive the more you learn about
\n","url":"https://micro.blog/curiouskyle/84469367","date_published":"2026-02-17T20:49:01+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361341,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469156","content_html":"@JohnPhilpin very true, maybe replace dollars with effort in that case (assuming effort was involved in making the logo)
\n","url":"https://micro.blog/curiouskyle/84469156","date_published":"2026-02-17T20:47:57+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:47","date_timestamp":1771361277,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73718737","content_html":"@manton one of my favorite book categories
\n","url":"https://micro.blog/curiouskyle/73718737","date_published":"2025-09-17T00:17:23+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-17 00:17","date_timestamp":1758068243,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73313489","content_html":"@thomascannon.me amBROsia!
\n","url":"https://micro.blog/curiouskyle/73313489","date_published":"2025-09-11T12:51:42+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-11 12:51","date_timestamp":1757595102,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727681","content_html":"@microadrian I love this quote, came across it for the first time earlier this year. Though maybe I just love it because it feels like job validation…
\n","url":"https://micro.blog/curiouskyle/72727681","date_published":"2025-09-04T01:44:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:44","date_timestamp":1756950244,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727641","content_html":"@JohnPhilpin and now I need to rescind this comment if you are some kind of AI product / company
\n","url":"https://micro.blog/curiouskyle/72727641","date_published":"2025-09-04T01:42:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:42","date_timestamp":1756950166,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"70379296","content_html":"airhorn
\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lvenenti6k2w","date_published":"2025-08-01T21:56:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-08-01 21:56","date_timestamp":1754085401,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480950","content_html":"@rnkn I only use Google if I’m trying to answer a client’s Google related question, but we’re definitely the weirdos to many for that decision.
\n","url":"https://micro.blog/curiouskyle/65480950","date_published":"2025-05-28T23:37:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:37","date_timestamp":1748475440,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480905","content_html":"@manton I was just starting to switch to Arc as my default browser and now I’m trying others instead.
\nI can’t figure out the reason for this order of operations.
\n","url":"https://micro.blog/curiouskyle/65480905","date_published":"2025-05-28T23:36:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:36","date_timestamp":1748475368,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63989791","content_html":"@manton it’s also hard to made judgements based on potential futures, since you’re more likely to create an unexpected monopoly than guess the right path.
\n","url":"https://micro.blog/curiouskyle/63989791","date_published":"2025-05-08T23:15:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-08 23:15","date_timestamp":1746746108,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63378228","content_html":"@manton is Google even close to thinking about an AI monopoly?
\n","url":"https://micro.blog/curiouskyle/63378228","date_published":"2025-04-30T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-04-30 23:03","date_timestamp":1746054224,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"61114493","content_html":"@manton I loved this series
\n","url":"https://micro.blog/curiouskyle/61114493","date_published":"2025-03-31T11:48:03+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-31 11:48","date_timestamp":1743421683,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"59396426","content_html":"@ptrck I like this song more each time I listen to it
\n","url":"https://micro.blog/curiouskyle/59396426","date_published":"2025-03-09T17:58:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-09 17:58","date_timestamp":1741543090,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58933563","content_html":"@tcannonfodder are you hungry for cyanide?!
\n","url":"https://micro.blog/curiouskyle/58933563","date_published":"2025-03-04T01:02:30+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-04 01:02","date_timestamp":1741050150,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58891308","content_html":"@manton I didn’t read that series first, though I’ll be diving in soon. I didn’t feel like I missed anything by making this my entrance t the world.
\n","url":"https://micro.blog/curiouskyle/58891308","date_published":"2025-03-03T14:26:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-03 14:26","date_timestamp":1741012003,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58579882","content_html":"@manton reading these has me so ready for more new Locke adventures.
\nStarted reading The Fragile Threads of Power on a friend’s recommendation and it feels similar, in some ways, to the Gentleman Bastards world.
\n","url":"https://micro.blog/curiouskyle/58579882","date_published":"2025-02-27T13:24:39+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-27 13:24","date_timestamp":1740662679,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57406855","content_html":"@JohnPhilpin I don’t disagree. I think Robin’s distinction is based on how all the platforms suddenly shifted from saying “influencer” to “creator.” And “the creator economy” usually seems to apply to people building some form of revenue stream on said platforms.
\nThe standard big tech rename to make something seem new and exciting.
\nThe language shift also feels significant related to how it positions power in the relationship.
\nAn influencer has the power because the value is created via their influence, which is platform agnostic.
\n“Creator” feels like it gives more credit to the tools of creation, shifting power back to the platforms.
\nAt the end of the day, to your point, the real distinction is between people that create income on the internet via tools they control vs building on someone else’s tools and being at the mercy of an external algorithm or distribution mechanism.
\n","url":"https://micro.blog/curiouskyle/57406855","date_published":"2025-02-12T16:22:50+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:22","date_timestamp":1739377370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57405849","content_html":"@manton shares a good reminder:
\n\n\nMaking sure we’re building the right thing will always be more important than the code itself.
\n
Tools and tactics are points of leverage.
\nThey’re not the point.
Keep the bigger picture in mind.
\nThe paintbrush doesn’t make the painting.
@manton not how I expected to start my day🤯
\n","url":"https://micro.blog/curiouskyle/56576365","date_published":"2025-02-02T14:53:22+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-02 14:53","date_timestamp":1738508002,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"55184205","content_html":"@curiouskyle.bsky.social Just tried again since they updated the Gemini in Workspace stuff and suddenly it will write marketing content for me.
\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lfutiafyus2o","date_published":"2025-01-16T17:45:33+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-01-16 17:45","date_timestamp":1737049533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}}]}