{"version":"https://jsonfeed.org/version/1","title":"Micro.blog - Curious Kyle","home_page_url":"https://micro.blog","feed_url":"https://micro.blog/posts/curiouskyle","_microblog":{"about":"https://micro.blog/about/api","id":"91372","username":"curiouskyle","bio":"A marketing human turning diverse inputs alchemy-like into words, at least adjacently, about marketing.","pronouns":"he/him","is_following":false,"is_you":false,"following_count":34,"discover_count":0},"author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://avatars.micro.blog/avatars/2023/30/91372.jpg"},"items":[{"id":"94433527","content_html":"

Everyone focuses on preparing for the moment.

\n

But what happens after the moment?

\n

When it’s not longer new and the excitement’s worn off. But you have to keep going. Because you promised you would.

\n","summary":"","url":"https://curiousmarketers.club/2026/07/21/everyone-focuses-on-preparing-for.html","date_published":"2026-07-22T01:32:30+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"01:32","date_timestamp":1784683950,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116961049474815349","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mr76jhxzlo2y","https://www.threads.com/@curiousmarketersclub/post/DbE6zF3FvbK"]}},{"id":"94432452","content_html":"

Finished reading: Transbluesency by Amiri Baraka 📚

\n

Doesn’t matter the form, every poem sounds like Amiri.

\n\"The\n","summary":"","url":"https://kylemens.ing/2026/07/21/finished-reading-transbluesency-by-amiri.html","date_published":"2026-07-22T00:55:24+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"00:55","date_timestamp":1784681724,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"94329303","content_html":"

If you want to turn customers into fans, make help them feel like this:

\n

youtube.com/...

\n","summary":"","url":"https://curiousmarketers.club/2026/07/20/if-you-want-to-turn.html","date_published":"2026-07-20T13:52:11+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-20 13:52","date_timestamp":1784555531,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116952636273627204","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mr3gxluygg2w","https://www.threads.com/@curiousmarketersclub/post/DbBF8OqHK8q"]}},{"id":"94275156","content_html":"\n

“Books that broke everything wide open” for Maggie Smith.

\n
\n

showing me possibilities — in form, and in content — that I couldn’t access before

\n
\n\n","summary":"","url":"https://kylemens.ing/2026/07/19/books-that-broke-everything-wide.html","date_published":"2026-07-19T12:40:26+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-19 12:40","date_timestamp":1784464826,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"94255862","content_html":"

What loop is your marketing stuck in?
\nWhat groove should you be locked in?

\n","summary":"","url":"https://curiousmarketers.club/2026/07/18/what-loop-is-your-marketing.html","date_published":"2026-07-19T01:04:12+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-19 01:04","date_timestamp":1784423052,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116943952466619147","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqxlkohkdz25","https://www.threads.com/@curiousmarketersclub/post/Da9JNYCnbns"]}},{"id":"94255140","content_html":"\n

Finished (a selective) reading: The Ghost Map by Steven Johnson 📚

\n

Early breakthroughs in data visualization in pre-germ theory London mapping contagion and overthrowing the status quo. My kind of story.

\n","summary":"","url":"https://kylemens.ing/2026/07/18/finished-a-selective-reading-the.html","date_published":"2026-07-19T00:39:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-19 00:39","date_timestamp":1784421594,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"94255045","content_html":"\n

Finished reading: The Parent’s Tao Te Ching Ancient Advice for Modern Parents by William Martin 📚

\n

I loved this book. Has to be one of the best books on parenting.

\n","summary":"","url":"https://kylemens.ing/2026/07/18/finished-reading-the-parents-tao.html","date_published":"2026-07-19T00:37:18+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-19 00:37","date_timestamp":1784421438,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"94200272","content_html":"

The world is broader (and weirder (but not W.E.I.R.D.er)) than the mirror you use as a lens.

\n

Your audience is not a monoculture or a monolith.

\n

People share demographics by chance. They share tastes by choice.

\n","summary":"","url":"https://curiousmarketers.club/2026/07/17/the-world-is-broader-and.html","date_published":"2026-07-17T23:26:37+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-17 23:26","date_timestamp":1784330797,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116937911902152309","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mquvqcwmua2w","https://www.threads.com/@curiousmarketersclub/post/Da6ZcdKnUWr"]}},{"id":"94077931","content_html":"

What is it your brand actually offers?

\n

Not the product category or service line or buzzword. Or, god forbid, the “lifestyle”.

\n

Why do people choose you?

\n

What is your house speciality?

\n","summary":"","url":"https://curiousmarketers.club/2026/07/15/what-is-it-your-brand.html","date_published":"2026-07-16T00:31:45+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-16 00:31","date_timestamp":1784161905,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116926838637388135","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqpye6m5ar2t","https://www.threads.com/@curiousmarketersclub/post/Da1XIhRlg5t"]}},{"id":"93940041","content_html":"

When seeking to change or improve performance, the common default is addition.

\n

Mention more selling points. Launch more products. Add more colors. Create more ads.

\n

More. More. More.

\n

But the more might be the problem.

\n

In plants, pruning leads to growth.

\n

Focus. Simplify. Double down. Subtract

\n","summary":"","url":"https://curiousmarketers.club/2026/07/13/when-seeking-to-change-or.html","date_published":"2026-07-13T18:33:13+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-13 18:33","date_timestamp":1783967593,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116914107323171447","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqkdgplwvf2y","https://www.threads.com/@curiousmarketersclub/post/DavkmnKFsEs"]}},{"id":"93901019","content_html":"

Sometimes you don’t need to change your message…

\n

You just

\n

need

\n

tochangethe

\n

cadence
\n&

\n

s p a c e

\n","summary":"","url":"https://curiousmarketers.club/2026/07/12/sometimes-you-dont-need-to.html","date_published":"2026-07-13T00:49:05+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-13 00:49","date_timestamp":1783903745,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116909917052977597","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqihv52wpy2n","https://www.threads.com/@curiousmarketersclub/post/DatqpUIFpws"]}},{"id":"93900562","content_html":"

between the raindrops
\nfireflies
\nb l i n k s

\n","summary":"","url":"https://kyletm.micro.blog/2026/07/12/between-the-raindrops-fireflies-b.html","date_published":"2026-07-13T00:31:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-13 00:31","date_timestamp":1783902692,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"93854641","content_html":"

Highlights from Reading Bluecrowne: kylemens.ing

","summary":"","url":"https://kylemens.ing/2026/07/11/highlights-from-reading-bluecrowne.html","date_published":"2026-07-12T01:27:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-12 01:27","date_timestamp":1783819652,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"93832666","content_html":"

Brands invest time thinking about their message and how to reach people.

\n

But what happens if they find you through a channel you didn’t plan for?

\n

Or join halfway through your carefully crafted funnel?

\n

Or start at the end and work back to the beginning?

\n

Is your brand consistent from all angles?

\n","summary":"","url":"https://curiousmarketers.club/2026/07/11/brands-invest-time-thinking-about.html","date_published":"2026-07-11T15:42:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-11 15:42","date_timestamp":1783784566,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116902107377622062","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqeyvpis6r2f","https://www.threads.com/@curiousmarketersclub/post/DaqHWsUlLus"]}},{"id":"93803044","content_html":"

But what do you want your audience to do?

\n","summary":"","url":"https://curiousmarketers.club/2026/07/10/but-what-do-you-want.html","date_published":"2026-07-11T01:09:37+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-11 01:09","date_timestamp":1783732177,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116898674578428000","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqdi4nkv5t2d","https://www.threads.com/@curiousmarketersclub/post/DaojcoynDok"]}},{"id":"93721530","content_html":"

The IMF’s global economic growth target dropped to 3% next year. So prepare for more grumblings about prices and inflation.

\n

The takeaway: disgruntled shoppers will be hunting for deals and trading down for longer.

\n

Why the forecast drop?

\n
\n

The outlook is uneven: The war shock is weighing on energy importers and vulnerable economies, while AI-driven demand is lifting countries integrated into the global technology value chain.

\n

Global disinflation has stalled. Risks are more balanced than in April, but downside risks from renewed conflict and financial market repricing persist.

\n
\n","summary":"","url":"https://curiousmarketers.club/2026/07/09/the-imfs-global-economic-growth.html","date_published":"2026-07-09T17:15:05+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-09 17:15","date_timestamp":1783617305,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116891148567760151","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mqa56bafo524","https://www.threads.com/@curiousmarketersclub/post/DalIaicFLC_"]}},{"id":"93678820","content_html":"

Not talking about something doesn’t mean a story isn’t told about it.

\n","summary":"","url":"https://curiousmarketers.club/2026/07/08/not-talking-about-something-doesnt.html","date_published":"2026-07-09T00:43:45+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-09 00:43","date_timestamp":1783557825,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116887248031460801","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mq6fqi23dz2u","https://www.threads.com/@curiousmarketersclub/post/DajW5F1lrr0"]}},{"id":"93646661","content_html":"\n
\n

Instead of looking for instruction, they cultivate skills like creativity, independence, self-confidence, ingenuity, and the ability to problem solve.

\n
\n

A skill set that will only become more important as AI continues to unfold.

\n

_ via The Daily Stoic by Ryan Holiday 📚_

\n","summary":"","url":"https://kylemens.ing/2026/07/08/instead-of-looking-for-instruction.html","date_published":"2026-07-08T13:18:19+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-08 13:18","date_timestamp":1783516699,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"93617744","content_html":"

You can’t day trade your way to a strong brand

\n","summary":"","url":"https://curiousmarketers.club/2026/07/07/you-cant-day-trade-your.html","date_published":"2026-07-08T01:19:36+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-08 01:19","date_timestamp":1783473576,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116881728988969053","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mq3xcoy5b32f","https://www.threads.com/@curiousmarketersclub/post/Dag2Q-8FB2Y"]}},{"id":"93401703","content_html":"

You don’t create a logo or tagline that conveys immediate resonance.

\n

You create a platform for fans to imbue with meaning.

\n

❤️‍🔥

\n","summary":"","url":"https://curiousmarketers.club/2026/07/03/you-dont-create-a-logo.html","date_published":"2026-07-04T01:45:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-04 01:45","date_timestamp":1783129532,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116859180816151777","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mprwuxyewg2x","https://www.threads.com/@curiousmarketersclub/post/DaWmByqnG4H"]}},{"id":"93334245","content_html":"

Why the economy isn’t vibesmaxxing (according to the NYT)

\n
\n

We dug into the data, conducted surveys and talked to people around the country. Our research shows that even relatively well-off families are struggling with high prices

\n
\n
\n

By almost four to one, Americans told us that rising prices, rather than paychecks that haven’t kept up, are driving a cost-of-living squeeze. Two-thirds say they are struggling today and need relief they can feel right away. And the most cited concern is grocery costs.

\n
\n

Shoppers want value and stability.
\nDollars for nonessentials are tight.

\n

📈

\n","summary":"","url":"https://curiousmarketers.club/2026/07/02/why-the-economy-isnt-vibesmaxxing.html","date_published":"2026-07-02T20:43:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-02 20:43","date_timestamp":1783024988,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116852327921673830","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mpovioczce2g","https://www.threads.com/@curiousmarketersclub/post/DaTeld6n_j1"]}},{"id":"93279875","content_html":"

I like this framing of a brand’s core position being an aspect of its intrinsic character versus a specific product or service.

\n
\n

The core position is long-range, low-turnover holding. Ralph Lauren’s preppy style or Hermès equestrian aesthetics belong here, as well as Burberry’s trench or check pattern. These are positions held for 60 years and 200 years, respectively.

\n
\n

Building a brand is having the patience and fortitude to do the same thing over and over and over. It’s about being boring in one way to be creative in others.

\n","summary":"","url":"https://curiousmarketers.club/2026/07/01/i-like-this-framing-of.html","date_published":"2026-07-02T00:34:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-07-02 00:34","date_timestamp":1782952450,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116847599499072880","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mpmscgw2bh2w","https://www.threads.com/@curiousmarketersclub/post/DaRU-eJlseT"]}},{"id":"93099099","content_html":"

What role does your brand fill in the garden?

\n

Unchanging evergreen or moment of glory
\nSummer stunner or winter warmer
\nFlower factory or shade sculptor

\n

Know the seeds you’ve planted.

\n

❤️‍🔥🧭

\n","summary":"","url":"https://curiousmarketers.club/2026/06/28/what-role-does-your-brand.html","date_published":"2026-06-29T01:02:09+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-06-29 01:02","date_timestamp":1782694929,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116830696767045438","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mpfc3wnmxj2w","https://www.threads.com/@curiousmarketersclub/post/DaJpCIvFoge"]}},{"id":"93051207","content_html":"

woodcut moon
\nin the cacophony of insects
\nfireflies

\n","summary":"","url":"https://kyletm.micro.blog/2026/06/27/woodcut-moon-in-the-cacophony.html","date_published":"2026-06-28T01:29:01+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-06-28 01:29","date_timestamp":1782610141,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"93051054","content_html":"

Markets are niches all the way down.

\n

You don’t have to drill to the bottom. Match a sub-niche to the moment.

\n

Don’t build your brand a faraday cage. Allow signal in and out.

\n

❤️‍🔥🧭

\n","summary":"","url":"https://curiousmarketers.club/2026/06/27/markets-are-niches-all-the.html","date_published":"2026-06-28T01:21:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-06-28 01:21","date_timestamp":1782609714,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/116825114216453249","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mpcsrbgjdf2a","https://www.threads.com/@curiousmarketersclub/post/DaHGjvkFi2R"]}},{"id":"89206404","content_html":"

@manton it makes me think of the Celtics losing to Golden State in the finals. Brown and Tatum had been part of surprise postseason runs (like Detroit’s showing last year) but suddenly they were the favorites in a new spot and the lights got a bit too bright.

\n","url":"https://micro.blog/curiouskyle/89206404","date_published":"2026-04-28T23:13:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-28 23:13","date_timestamp":1777418024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"88745996","content_html":"

@tcannonfodder Chris is only 119MB?

\n","url":"https://micro.blog/curiouskyle/88745996","date_published":"2026-04-22T00:42:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-22 00:42","date_timestamp":1776818524,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791459","content_html":"

@llbbl it’s a great question. It’s like cost of living indices, where 100 is pegged to a baseline location. In this case, 1985 is the 100 baseline. So people are less confident than the Bowling for Soup song.

\n

Alternatively, they might be trying to normalize “110(+)%”

\n","url":"https://micro.blog/curiouskyle/85791459","date_published":"2026-03-08T22:38:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:38","date_timestamp":1773009533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791339","content_html":"

@manton I would love if he’d take advantage of all the Studio plan has to offer and give us a full multimedia Kornet experience

\n","url":"https://micro.blog/curiouskyle/85791339","date_published":"2026-03-08T22:34:34+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:34","date_timestamp":1773009274,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469406","content_html":"

@llbbl agreed, and if you’re going to automate something that impacts these areas, have a lot of guardrails and oversight

\n","url":"https://micro.blog/curiouskyle/84469406","date_published":"2026-02-17T20:49:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361383,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469367","content_html":"

@llbbl one of those people that just gets more impressive the more you learn about

\n","url":"https://micro.blog/curiouskyle/84469367","date_published":"2026-02-17T20:49:01+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361341,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469156","content_html":"

@JohnPhilpin very true, maybe replace dollars with effort in that case (assuming effort was involved in making the logo)

\n","url":"https://micro.blog/curiouskyle/84469156","date_published":"2026-02-17T20:47:57+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:47","date_timestamp":1771361277,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73718737","content_html":"

@manton one of my favorite book categories

\n","url":"https://micro.blog/curiouskyle/73718737","date_published":"2025-09-17T00:17:23+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-17 00:17","date_timestamp":1758068243,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73313489","content_html":"

@thomascannon.me amBROsia!

\n","url":"https://micro.blog/curiouskyle/73313489","date_published":"2025-09-11T12:51:42+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-11 12:51","date_timestamp":1757595102,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727681","content_html":"

@microadrian I love this quote, came across it for the first time earlier this year. Though maybe I just love it because it feels like job validation…

\n","url":"https://micro.blog/curiouskyle/72727681","date_published":"2025-09-04T01:44:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:44","date_timestamp":1756950244,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727641","content_html":"

@JohnPhilpin and now I need to rescind this comment if you are some kind of AI product / company

\n","url":"https://micro.blog/curiouskyle/72727641","date_published":"2025-09-04T01:42:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:42","date_timestamp":1756950166,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"70379296","content_html":"

@practical.computer airhorn

\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lvenenti6k2w","date_published":"2025-08-01T21:56:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-08-01 21:56","date_timestamp":1754085401,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480950","content_html":"

@rnkn I only use Google if I’m trying to answer a client’s Google related question, but we’re definitely the weirdos to many for that decision.

\n","url":"https://micro.blog/curiouskyle/65480950","date_published":"2025-05-28T23:37:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:37","date_timestamp":1748475440,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480905","content_html":"

@manton I was just starting to switch to Arc as my default browser and now I’m trying others instead.

\n

I can’t figure out the reason for this order of operations.

\n","url":"https://micro.blog/curiouskyle/65480905","date_published":"2025-05-28T23:36:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:36","date_timestamp":1748475368,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63989791","content_html":"

@manton it’s also hard to made judgements based on potential futures, since you’re more likely to create an unexpected monopoly than guess the right path.

\n","url":"https://micro.blog/curiouskyle/63989791","date_published":"2025-05-08T23:15:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-08 23:15","date_timestamp":1746746108,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63378228","content_html":"

@manton is Google even close to thinking about an AI monopoly?

\n","url":"https://micro.blog/curiouskyle/63378228","date_published":"2025-04-30T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-04-30 23:03","date_timestamp":1746054224,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"61114493","content_html":"

@manton I loved this series

\n","url":"https://micro.blog/curiouskyle/61114493","date_published":"2025-03-31T11:48:03+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-31 11:48","date_timestamp":1743421683,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"59396426","content_html":"

@ptrck I like this song more each time I listen to it

\n","url":"https://micro.blog/curiouskyle/59396426","date_published":"2025-03-09T17:58:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-09 17:58","date_timestamp":1741543090,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58933563","content_html":"

@tcannonfodder are you hungry for cyanide?!

\n","url":"https://micro.blog/curiouskyle/58933563","date_published":"2025-03-04T01:02:30+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-04 01:02","date_timestamp":1741050150,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58891308","content_html":"

@manton I didn’t read that series first, though I’ll be diving in soon. I didn’t feel like I missed anything by making this my entrance t the world.

\n","url":"https://micro.blog/curiouskyle/58891308","date_published":"2025-03-03T14:26:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-03 14:26","date_timestamp":1741012003,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58579882","content_html":"

@manton reading these has me so ready for more new Locke adventures.

\n

Started reading The Fragile Threads of Power on a friend’s recommendation and it feels similar, in some ways, to the Gentleman Bastards world.

\n","url":"https://micro.blog/curiouskyle/58579882","date_published":"2025-02-27T13:24:39+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-27 13:24","date_timestamp":1740662679,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57406855","content_html":"

@JohnPhilpin I don’t disagree. I think Robin’s distinction is based on how all the platforms suddenly shifted from saying “influencer” to “creator.” And “the creator economy” usually seems to apply to people building some form of revenue stream on said platforms.

\n

The standard big tech rename to make something seem new and exciting.

\n

The language shift also feels significant related to how it positions power in the relationship.

\n

An influencer has the power because the value is created via their influence, which is platform agnostic.

\n

“Creator” feels like it gives more credit to the tools of creation, shifting power back to the platforms.

\n

At the end of the day, to your point, the real distinction is between people that create income on the internet via tools they control vs building on someone else’s tools and being at the mercy of an external algorithm or distribution mechanism.

\n","url":"https://micro.blog/curiouskyle/57406855","date_published":"2025-02-12T16:22:50+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:22","date_timestamp":1739377370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57405849","content_html":"

@manton shares a good reminder:

\n

> Making sure we’re building the right thing will always be more important than the code itself.

\n

Tools and tactics are points of leverage.
\nThey’re not the point.

\n

Keep the bigger picture in mind.
\nThe paintbrush doesn’t make the painting.

\n","url":"https://micro.blog/curiouskyle/57405849","date_published":"2025-02-12T16:07:16+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:07","date_timestamp":1739376436,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"56576365","content_html":"

@manton not how I expected to start my day🤯

\n","url":"https://micro.blog/curiouskyle/56576365","date_published":"2025-02-02T14:53:22+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-02 14:53","date_timestamp":1738508002,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"55184205","content_html":"

@curiouskyle.bsky.social Just tried again since they updated the Gemini in Workspace stuff and suddenly it will write marketing content for me.

\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lfutiafyus2o","date_published":"2025-01-16T17:45:33+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-01-16 17:45","date_timestamp":1737049533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":true,"is_linkpost":false,"is_mention":true}}]}