More audio ads in your media plan
\n\n\ndigital audio takes 16% of media time but only 2% of ad spend
\n
&
\n\n\n\n","summary":"","url":"https://curiousmarketers.club/2026/09/21/more-audio-ads-in-your.html","date_published":"2026-09-22T01:06:18+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-22 01:06","date_timestamp":1790039178,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117312010705167859","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mw2zy6nlhl2u","https://www.threads.com/@curiousmarketersclub/post/DdkhHNMHZUb"]}},{"id":"97911932","content_html":"75% of listeners rate host-read ads as most authentic versus 54% for social media influencers
\n
Highlights from reading The Last Movement: kylemens.ing
","summary":"","url":"https://kylemens.ing/2026/09/21/highlights-from-reading-the-last.html","date_published":"2026-09-21T12:06:32+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-21 12:06","date_timestamp":1789992392,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"97839790","content_html":"Saying “everyone is [watching / listening to / reading] it” is a statement of local saturation (local to your proximity, relationships, and feeds).
\nThere is no global monoculture.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/19/saying-everyone-is-watching-listening.html","date_published":"2026-09-20T00:51:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-20 00:51","date_timestamp":1789865480,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117300627987606657","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvvya2vpdt2c","https://www.threads.com/@curiousmarketersclub/post/DdfV15iFuIi"]}},{"id":"97791083","content_html":"The Joy of Being Wrong: curiousmarketers.club
","summary":"People will give you way more feedback on why you’re wrong (see: the internet). And feedback is essential to strategy.","url":"https://curiousmarketers.club/2026/09/18/the-joy-of-being-wrong.html","date_published":"2026-09-19T01:53:54+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-19 01:53","date_timestamp":1789782834,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117295212996703606","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvtlbj6omv2x","https://www.threads.com/@curiousmarketersclub/post/Ddc4WqCESIc"]}},{"id":"97754968","content_html":"Highlights from reading The Mezzanine: kylemens.ing
","summary":"","url":"https://kylemens.ing/2026/09/18/highlights-from-reading-the-mezzanine.html","date_published":"2026-09-18T12:02:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-18 12:02","date_timestamp":1789732924,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"97730249","content_html":"Match the message to the moment.
\nThe instinct is to info dump as soon as you get their attention.
\nBut that’s a hell of an introduction. And not the most helpful for someone who already knows.
\nSerialize your story. It worked for Dickens.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/17/match-the-message-to-the.html","date_published":"2026-09-18T02:00:15+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-18 02:00","date_timestamp":1789696815,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117289572020069284","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvr34a45nt2c","https://www.threads.com/@curiousmarketersclub/post/DdaUEZ0ke8p"]}},{"id":"97633207","content_html":"CPI ⬆️
\nConsumer sentiment ⬇️
\n\nWith a resurgence in fuel prices and trade tensions, consumers anticipate greater pressures on their pocketbooks to come.
\n
Some of this is prisoner of the moment type thinking, but the current moment isn’t making people feel good about spending money.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/16/cpi-consumer-sentiment-with-a.html","date_published":"2026-09-16T12:06:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-16 12:06","date_timestamp":1789560370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117280642516110702","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvn47lq6og2x","https://www.threads.com/@curiousmarketersclub/post/DdWQLftFt0-"]}},{"id":"97608778","content_html":"If you’re doing influencer marketing, don’t issue a brief so tight all the videos look the same.
\nYou want cohesive, not annoying.
\n*inspired by my wife seeing a series of influencer reels for a brand, all overacted in exactly the same way
\n","summary":"","url":"https://curiousmarketers.club/2026/09/15/if-youre-doing-influencer-marketing.html","date_published":"2026-09-16T02:07:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-16 02:07","date_timestamp":1789524463,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117278278825368862","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvm2mojezm24","https://www.threads.com/@curiousmarketersclub/post/DdVLYnzljHr"]}},{"id":"97489335","content_html":"Don’t give up on an idea if the first try isn’t a success (and make sure you know what “success” is beforehand).
\nTest variations of each piece of the rollout puzzle to rule out a failure of execution.
\nWould you rather give up on a good idea too soon or spend extra time only to prove it won’t work?
\n","summary":"","url":"https://curiousmarketers.club/2026/09/13/dont-give-up-on-an.html","date_published":"2026-09-14T01:25:19+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-14 01:25","date_timestamp":1789349119,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117266785581379134","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvgxc5wu6p2c","https://www.threads.com/@curiousmarketersclub/post/DdP840bFo-h"]}},{"id":"97440567","content_html":"The consumer price index edged up slightly over July (which was basically flat with June), but…
\n\n\nThe index for gasoline rose 3.9 percent in August, accounting for over one third of the monthly all items increase. The index for energy increased 2.1 percent over the month.
\n
It’s a continuous pressure applied to people’s wallets.
\nPrediction markets for the Fed raising rates jumped after the BLS release.
\n![\"\"](\"https://cdn.uploads.micro.blog/116488/2026/b67d479bf6.png\")
\n","summary":"","url":"https://curiousmarketers.club/2026/09/12/the-consumer-price-index-edged.html","date_published":"2026-09-13T01:07:24+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-13 01:07","date_timestamp":1789261644,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117261054905236103","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvefu7rsk223","https://www.threads.com/@curiousmarketersclub/post/DdNWHARFGPp"]}},{"id":"97386281","content_html":"“You’re Being Seen. But Are You Being Understood?”
\n","summary":"","url":"https://curiousmarketers.club/2026/09/11/youre-being-seen-but-are.html","date_published":"2026-09-12T00:03:11+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-12 00:03","date_timestamp":1789171391,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117255141357174715","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mvbrszgwcl2c","https://www.threads.com/@curiousmarketersclub/post/DdKqAPJG8zM"]}},{"id":"97291698","content_html":"Sounds Profitable research roundup
\n\n\n79% of U.K. podcast listeners recall an ad they heard in the past week
\n
Podcasts have overtaken TV for the 34 and under UK set. 35-54s have “incorporated podcasting into their lives at a deeper level than any other age group”
\n\n\n[US] audio advertising lifts core brand metrics: +22 points in unaided ad recall among in-market consumers, +5 in favorability, +6 in search intent, and +5 in purchase intent
\n
(long-form host-read even more)
\n\n\n\nthose who consume podcasts have a higher ratio of corporate decision-makers
\n
Put podcasts in your plan
\n![\"\"](\"https://cdn.uploads.micro.blog/116488/2026/paste-b15025ad.png\")
\n","summary":"","url":"https://curiousmarketers.club/2026/09/10/sounds-profitable-research-roundup-of.html","date_published":"2026-09-10T12:22:28+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-10 12:22","date_timestamp":1789042948,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117246720946529449","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mv625vz7fc2x","https://www.threads.com/@curiousmarketersclub/post/DdG08LSoH1Q"]}},{"id":"97264891","content_html":"In the age of real-time dashboards and streaming data it can be easy to overlook archiving.
\nA former client reached out, they don’t think their new marketing is working as well. Problem is, they (or their new agency) deleted the GA4 we gave them. They don’t have a benchmark to verify their hunch.
\nMaybe PDF...
curiousmarketers.club","summary":"","url":"https://curiousmarketers.club/2026/09/09/in-the-age-of-realtime.html","date_published":"2026-09-10T02:07:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-10 02:07","date_timestamp":1789006066,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117244304541875175","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mv4xt5at362c","https://www.threads.com/@curiousmarketersclub/post/DdFunStFh_Q"]}},{"id":"97180107","content_html":"There are five keys to a good podcast trailer. And they work for any messaging:
\n\n\nenergy,
\n
\nshow-name recall,
\ntopic clarity,
\nease of understanding
\nand authenticity
Pair this with the research owning flaws and being open to feedback improves outcomes and you’ve got a solid brief foundation.
\nHow many of these does your messaging check off?
\n","summary":"","url":"https://curiousmarketers.club/2026/09/08/there-are-five-keys-to.html","date_published":"2026-09-08T19:38:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-08 19:38","date_timestamp":1788896321,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117237110523092546","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3muzrlow2rh2h","https://www.threads.com/@curiousmarketersclub/post/DdCdPo6nfDy"]}},{"id":"97137912","content_html":"Genres, like generations, are garbage.
\n\n\n\nfood podcasts account for less than 1% of mentions of food delivery companies. Yet food podcasts were receiving roughly half of the ad spend from food delivery brands. That’s a fundamental mismatch.
\nWhy? Because delivery is not a food passion behavior. Delivery is a time-management solution.
\n
Why over what.
\nMatching industry to genre is the lazy route.
\nMatching solution to mindset is the way.
More from the CEO:
\n\n\n","summary":"","url":"https://curiousmarketers.club/2026/09/07/genres-like-generations-are-garbage.html","date_published":"2026-09-08T01:31:15+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-08 01:31","date_timestamp":1788831075,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117232843203610993","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3muxux3zyd62c","https://www.threads.com/@curiousmarketersclub/post/DdAhC5rlIs6"]}},{"id":"97110865","content_html":"The question for any brand is: do you want to participate in the conversation that’s already happening about you, or not?
\n
Highlights from Reading The Warm Hands of Ghosts: kylemens.ing
","summary":"","url":"https://kylemens.ing/2026/09/07/highlights-from-reading-the-warm.html","date_published":"2026-09-07T13:43:07+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-07 13:43","date_timestamp":1788788587,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":[]}},{"id":"96860403","content_html":"Yes, moving the goalposts can be a trap.
\nBut installing them with concrete isn’t what makes them useful.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/02/yes-moving-the-goalposts-can.html","date_published":"2026-09-03T01:02:14+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-03 01:02","date_timestamp":1788397334,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117204409539889354","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mulaust4qd2e","https://www.threads.com/@curiousmarketersclub/post/DczlgWPm794"]}},{"id":"96798313","content_html":"Search is an action. To benefit from the action, first make people aware (according to new research).
\n\n\nThe study found that brands with higher awareness commanded greater share of search, where every five points gained in brand awareness translated directly into five points of share of search
\n
Smaller brand = bigger impact
\nInvesting in brand is expensive in the short run and cheap in the long run.
\n","summary":"","url":"https://curiousmarketers.club/2026/09/01/search-is-an-action-to.html","date_published":"2026-09-02T01:07:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-02 01:07","date_timestamp":1788311230,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117198768462463482","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3muiqpq73ls2u","https://www.threads.com/@curiousmarketersclub/post/DcxBV9qm-1x"]}},{"id":"96738765","content_html":"The Death of Best: curiousmarketers.club
","summary":"","url":"https://curiousmarketers.club/2026/08/31/the-death-of-best.html","date_published":"2026-09-01T01:22:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-09-01 01:22","date_timestamp":1788225766,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117193169616787936"]}},{"id":"96682965","content_html":"Ways To Think About AI: The Care Factor: curiousmarketers.club
","summary":"","url":"https://curiousmarketers.club/2026/08/30/ways-to-think-about-ai.html","date_published":"2026-08-31T01:08:49+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-08-31 01:08","date_timestamp":1788138529,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117187449558640645","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mudpui5p3t2e","https://www.threads.com/@curiousmarketersclub/post/Dcr37AUmw-H"]}},{"id":"96584791","content_html":"It’s not just purchases consumers are getting more deliberate about
\n\n\naudiences’ shrinking attention span is a myth…consumers are instead making deliberate choices about where to direct their attention. People still devote hours to podcasts, newsletters, documentaries, and long-form video when genuinely interested. What’s changed is how ruthlessly they filter everything else.\n…\nconsumers don’t reward content for being brief, they reward it when they believe they’ll get something valuable in return.
\n
People have more choice and control than ever. Why should they choose you?
\n\n","summary":"","url":"https://curiousmarketers.club/2026/08/28/its-not-just-purchases-consumers.html","date_published":"2026-08-29T01:02:26+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-08-29 01:02","date_timestamp":1787965346,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117176102875382007","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mu6omlh37n2k","https://www.threads.com/@curiousmarketersclub/post/DcmtsJFnUx9"]}},{"id":"96487833","content_html":"A Stage, Not A Mirror: curiousmarketers.club
","summary":"The strongest marketing stories give people something to participate in, not simply something that reflects them.","url":"https://curiousmarketers.club/2026/08/27/a-stage-not-a-mirror.html","date_published":"2026-08-27T12:38:27+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-08-27 12:38","date_timestamp":1787834307,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":true,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117167510459112213","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mu2ujak44i24","https://www.threads.com/@curiousmarketersclub/post/DciznQ7FIRJ"]}},{"id":"96463087","content_html":"Continuing my recent series of posts about the consumer mindset…
\nWhat is “value” for consumers?
\n\n\nvalue is increasingly defined not simply by price but by a product’s ability to meet specific needs, improve daily life, and deliver a meaningful period of ownership.
\n
For tech, this is
\n\n\nproducts that deliver stronger utility, productivity, and long-term value
\ncreating opportunities for brands that clearly connect innovation with everyday consumer needs.
\n
Price is the cost.
\nValue is the return.
\nEven consumers want a positive ROI.
via Circana
\n","summary":"","url":"https://curiousmarketers.club/2026/08/26/continuing-my-recent-series-of.html","date_published":"2026-08-27T00:58:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-08-27 00:58","date_timestamp":1787792290,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117164762929747331","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mtznhollhp2j","https://www.threads.com/@curiousmarketersclub/post/DchjpQ1Fjnl"]}},{"id":"96400237","content_html":"Consumer confidence dipped in August. Thanks expectations!
\nGas prices remain top of mind, while
\n\n\nComments about war/conflict, food/groceries, trade, and jobs rose in August.
\n
People are planning less discretionary spending on experiences. Things people still plan to spend on include:
\nAll in line with yesterday’s needs based buying post.
\nThe Expectations index includes Q4. I expect early planning, flighted purchasing, and strong deal seeking during Black Friday and holiday sales.
\n","summary":"","url":"https://curiousmarketers.club/2026/08/25/consumer-confidence-dipped-in-august.html","date_published":"2026-08-26T00:51:51+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-08-26 00:51","date_timestamp":1787705511,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"is_podcast":false,"note":"","syndication":["https://mastodon.social/@curiouskyle/117159075412253152","https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3mtx4ngi75y26","https://www.threads.com/@curiousmarketersclub/post/Dce-H09HXPS"]}},{"id":"96399062","content_html":"late season cicadas
\nmoon rises
\ninto sunset
@manton it makes me think of the Celtics losing to Golden State in the finals. Brown and Tatum had been part of surprise postseason runs (like Detroit’s showing last year) but suddenly they were the favorites in a new spot and the lights got a bit too bright.
\n","url":"https://micro.blog/curiouskyle/89206404","date_published":"2026-04-28T23:13:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-28 23:13","date_timestamp":1777418024,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"88745996","content_html":"@tcannonfodder Chris is only 119MB?
\n","url":"https://micro.blog/curiouskyle/88745996","date_published":"2026-04-22T00:42:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-04-22 00:42","date_timestamp":1776818524,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791459","content_html":"@llbbl it’s a great question. It’s like cost of living indices, where 100 is pegged to a baseline location. In this case, 1985 is the 100 baseline. So people are less confident than the Bowling for Soup song.
\nAlternatively, they might be trying to normalize “110(+)%”
\n","url":"https://micro.blog/curiouskyle/85791459","date_published":"2026-03-08T22:38:53+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:38","date_timestamp":1773009533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"85791339","content_html":"@manton I would love if he’d take advantage of all the Studio plan has to offer and give us a full multimedia Kornet experience
\n","url":"https://micro.blog/curiouskyle/85791339","date_published":"2026-03-08T22:34:34+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-03-08 22:34","date_timestamp":1773009274,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469406","content_html":"@llbbl agreed, and if you’re going to automate something that impacts these areas, have a lot of guardrails and oversight
\n","url":"https://micro.blog/curiouskyle/84469406","date_published":"2026-02-17T20:49:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361383,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469367","content_html":"@llbbl one of those people that just gets more impressive the more you learn about
\n","url":"https://micro.blog/curiouskyle/84469367","date_published":"2026-02-17T20:49:01+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:49","date_timestamp":1771361341,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"84469156","content_html":"@JohnPhilpin very true, maybe replace dollars with effort in that case (assuming effort was involved in making the logo)
\n","url":"https://micro.blog/curiouskyle/84469156","date_published":"2026-02-17T20:47:57+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2026-02-17 20:47","date_timestamp":1771361277,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73718737","content_html":"@manton one of my favorite book categories
\n","url":"https://micro.blog/curiouskyle/73718737","date_published":"2025-09-17T00:17:23+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-17 00:17","date_timestamp":1758068243,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"73313489","content_html":"@thomascannon.me amBROsia!
\n","url":"https://micro.blog/curiouskyle/73313489","date_published":"2025-09-11T12:51:42+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-11 12:51","date_timestamp":1757595102,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727681","content_html":"@microadrian I love this quote, came across it for the first time earlier this year. Though maybe I just love it because it feels like job validation…
\n","url":"https://micro.blog/curiouskyle/72727681","date_published":"2025-09-04T01:44:04+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:44","date_timestamp":1756950244,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"72727641","content_html":"@JohnPhilpin and now I need to rescind this comment if you are some kind of AI product / company
\n","url":"https://micro.blog/curiouskyle/72727641","date_published":"2025-09-04T01:42:46+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-09-04 01:42","date_timestamp":1756950166,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"70379296","content_html":"@practical.computer airhorn
\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lvenenti6k2w","date_published":"2025-08-01T21:56:41+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-08-01 21:56","date_timestamp":1754085401,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480950","content_html":"@rnkn I only use Google if I’m trying to answer a client’s Google related question, but we’re definitely the weirdos to many for that decision.
\n","url":"https://micro.blog/curiouskyle/65480950","date_published":"2025-05-28T23:37:20+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:37","date_timestamp":1748475440,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"65480905","content_html":"@manton I was just starting to switch to Arc as my default browser and now I’m trying others instead.
\nI can’t figure out the reason for this order of operations.
\n","url":"https://micro.blog/curiouskyle/65480905","date_published":"2025-05-28T23:36:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-28 23:36","date_timestamp":1748475368,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63989791","content_html":"@manton it’s also hard to made judgements based on potential futures, since you’re more likely to create an unexpected monopoly than guess the right path.
\n","url":"https://micro.blog/curiouskyle/63989791","date_published":"2025-05-08T23:15:08+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-05-08 23:15","date_timestamp":1746746108,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"63378228","content_html":"@manton is Google even close to thinking about an AI monopoly?
\n","url":"https://micro.blog/curiouskyle/63378228","date_published":"2025-04-30T23:03:44+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-04-30 23:03","date_timestamp":1746054224,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"61114493","content_html":"@manton I loved this series
\n","url":"https://micro.blog/curiouskyle/61114493","date_published":"2025-03-31T11:48:03+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-31 11:48","date_timestamp":1743421683,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"59396426","content_html":"@ptrck I like this song more each time I listen to it
\n","url":"https://micro.blog/curiouskyle/59396426","date_published":"2025-03-09T17:58:10+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-09 17:58","date_timestamp":1741543090,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58933563","content_html":"@tcannonfodder are you hungry for cyanide?!
\n","url":"https://micro.blog/curiouskyle/58933563","date_published":"2025-03-04T01:02:30+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-04 01:02","date_timestamp":1741050150,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58891308","content_html":"@manton I didn’t read that series first, though I’ll be diving in soon. I didn’t feel like I missed anything by making this my entrance t the world.
\n","url":"https://micro.blog/curiouskyle/58891308","date_published":"2025-03-03T14:26:43+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-03-03 14:26","date_timestamp":1741012003,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"58579882","content_html":"@manton reading these has me so ready for more new Locke adventures.
\nStarted reading The Fragile Threads of Power on a friend’s recommendation and it feels similar, in some ways, to the Gentleman Bastards world.
\n","url":"https://micro.blog/curiouskyle/58579882","date_published":"2025-02-27T13:24:39+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-27 13:24","date_timestamp":1740662679,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57406855","content_html":"@JohnPhilpin I don’t disagree. I think Robin’s distinction is based on how all the platforms suddenly shifted from saying “influencer” to “creator.” And “the creator economy” usually seems to apply to people building some form of revenue stream on said platforms.
\nThe standard big tech rename to make something seem new and exciting.
\nThe language shift also feels significant related to how it positions power in the relationship.
\nAn influencer has the power because the value is created via their influence, which is platform agnostic.
\n“Creator” feels like it gives more credit to the tools of creation, shifting power back to the platforms.
\nAt the end of the day, to your point, the real distinction is between people that create income on the internet via tools they control vs building on someone else’s tools and being at the mercy of an external algorithm or distribution mechanism.
\n","url":"https://micro.blog/curiouskyle/57406855","date_published":"2025-02-12T16:22:50+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-12 16:22","date_timestamp":1739377370,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"57405849","content_html":"@manton shares a good reminder:
\n> Making sure we’re building the right thing will always be more important than the code itself.
\nTools and tactics are points of leverage.
\nThey’re not the point.
Keep the bigger picture in mind.
\nThe paintbrush doesn’t make the painting.
@manton not how I expected to start my day🤯
\n","url":"https://micro.blog/curiouskyle/56576365","date_published":"2025-02-02T14:53:22+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-02-02 14:53","date_timestamp":1738508002,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}},{"id":"55184205","content_html":"@curiouskyle.bsky.social Just tried again since they updated the Gemini in Workspace stuff and suddenly it will write marketing content for me.
\n","url":"https://bsky.app/profile/did:plc:ybljxgmfaoqofl5g35alb32h/post/3lfutiafyus2o","date_published":"2025-01-16T17:45:33+00:00","author":{"name":"Curious Kyle","url":"https://curiousmarketers.club","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Favatars.micro.blog%2Favatars%2F2023%2F30%2F91372.jpg","_microblog":{"username":"curiouskyle"}},"_microblog":{"date_relative":"2025-01-16 17:45","date_timestamp":1737049533,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"edit_url":null,"is_conversation":true,"is_linkpost":false,"is_mention":true}}]}