{"version":"https://jsonfeed.org/version/1","title":"Micro.blog - Louis Deryfus","home_page_url":"https://micro.blog","feed_url":"https://micro.blog/posts/Marketing","_microblog":{"about":"https://micro.blog/about/api","id":"37880","username":"Marketing","bio":"All about marketing and what I read about marketing, operations and business.","pronouns":"","is_following":false,"is_you":false,"following_count":1,"discover_count":0},"author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://www.gravatar.com/avatar/d52782e315377c7466a8e88f9ada5a31?s=96&d=https%3A%2F%2Fmicro.blog%2Fimages%2Fblank_avatar.png"},"items":[{"id":"92246346","content_html":"<p>Small businesses are 3x more likely to be targeted than enterprises. 60% that suffer a major breach close within 6 months. The real costs and the security basics that actually reduce risk: 💼</p>\n\n<p><a href=\"https://smallbusiness.management/cybersecurity-small-business/\">smallbusiness.management/cybersecu…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/5ea469abd4.png\" width=\"600\" height=\"337\" alt=\"Small businesses are 3x more likely to be targeted than enterprises. 60% that suffer a major breach close within 6 months. Th\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/15/small-businesses-are-x-more.html","date_published":"2026-06-15T21:10:31+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"21:10","date_timestamp":1781557831,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92233306","content_html":"<p>By 3pm, the quality of leadership decisions is measurably worse. Decision fatigue is real and quantifiable — and it’s operating in your business right now. How to restructure for better decisions at every hour: 📊</p>\n\n<p><a href=\"https://smbadvisor.management/decision-fatigue/\">smbadvisor.management/decision-…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/c5ab76bce8.png\" width=\"600\" height=\"360\" alt=\"By 3pm, the quality of leadership decisions is measurably worse. Decision fatigue is real and quantifiable — and it's operati\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/15/by-pm-the-quality-of.html","date_published":"2026-06-15T18:10:54+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"18:10","date_timestamp":1781547054,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92222722","content_html":"<p>The most common vendor management failure happens before the relationship starts — contracts signed without measurable service levels, no baseline, no review cadence. By the time performance slips, you have no leverage: 💼</p>\n\n<p><a href=\"https://contacted.org/vendor-management-best-practices\">contacted.org/vendor-ma…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/93cb697c3f.png\" width=\"600\" height=\"315\" alt=\"The most common vendor management failure happens before the relationship starts — contracts signed without measurable servic\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/15/the-most-common-vendor-management.html","date_published":"2026-06-15T15:02:13+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"15:02","date_timestamp":1781535733,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92213664","content_html":"<p>Pipeline stages defined by seller activities produce bad forecasts. Stages defined by buyer commitments produce 25–35% more accurate ones. Here’s how to redesign your pipeline around that distinction: 📊</p>\n\n<p><a href=\"https://contacted.org/sales-pipeline-stages\">contacted.org/sales-pip…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/1dcfa7877f.png\" width=\"600\" height=\"315\" alt=\"Pipeline stages defined by seller activities produce bad forecasts. Stages defined by buyer commitments produce 25–35% more a\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/15/pipeline-stages-defined-by-seller.html","date_published":"2026-06-15T12:08:05+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-15 12:08","date_timestamp":1781525285,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92181127","content_html":"<p>A performance review without a template is just an uncomfortable conversation with no follow-up. The structured template for small business operators who don’t have an HR department: 💼</p>\n<p><a href=\"https://smallbusiness.management/employee-performance-review-template-small-business/\">smallbusiness.management/employee-…</a></p>\n<img src=\"https://cdn.uploads.micro.blog/14674/2026/1e4f3c1a10.png\" width=\"600\" height=\"337\" alt=\"A performance review without a template is just an uncomfortable conversation with no follow-up. The structured template for \" loading=\"lazy\">\n","summary":"","url":"https://marketing.micro.blog/2026/06/14/a-performance-review-without-a.html","date_published":"2026-06-14T21:10:21+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-14 21:10","date_timestamp":1781471421,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92171536","content_html":"<p>Value Proposition - Advisory Consulting <a href=\"https://advisory.consulting/glossary/value-proposition/\">advisory.consulting/glossary/…</a></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/14/132427.html","date_published":"2026-06-14T17:24:27+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-14 17:24","date_timestamp":1781457867,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92069646","content_html":"<p>Affiliate marketing works when your margins support it and your tracking is clean. Most small businesses get neither right. The distribution model that scales without upfront ad spend: 📊</p>\n\n<p><a href=\"https://smallbusiness.management/affiliate-marketing-small-business/\">smallbusiness.management/affiliate…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/b13ee79b54.png\" width=\"600\" height=\"337\" alt=\"Affiliate marketing works when your margins support it and your tracking is clean. Most small businesses get neither right. T\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/12/affiliate-marketing-works-when-your.html","date_published":"2026-06-12T21:10:01+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-12 21:10","date_timestamp":1781298601,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92057261","content_html":"<p>Performance reviews fail when they surprise people. The template that makes reviews a process — not an event — and actually improves performance between review cycles: 💼</p>\n\n<p><a href=\"https://smallbusiness.management/employee-performance-review-template/\">smallbusiness.management/employee-…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/22f5e18a5a.png\" width=\"600\" height=\"337\" alt=\"Performance reviews fail when they surprise people. The template that makes reviews a process — not an event — and actually i\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/12/performance-reviews-fail-when-they.html","date_published":"2026-06-12T18:10:15+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-12 18:10","date_timestamp":1781287815,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92046845","content_html":"<p>Client retention fails when it’s treated as a relationship task instead of an operational one. The companies with highest retention don’t rely on account manager relationships — they run systematic processes: 📊</p>\n\n<p><a href=\"https://contacted.org/client-retention-strategies\">contacted.org/client-re…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/2d006fba1f.png\" width=\"600\" height=\"315\" alt=\"Client retention fails when it's treated as a relationship task instead of an operational one. The companies with highest ret\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/12/client-retention-fails-when-its.html","date_published":"2026-06-12T15:01:35+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-12 15:01","date_timestamp":1781276495,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"92036482","content_html":"<p>Business assessments range from $500 to $50,000+. The price spread isn’t random — it reflects depth, deliverables, and what actually gets fixed afterward. What you should expect at each tier: 💼</p>\n\n<p><a href=\"https://vwcg.app/blog/strategic-business-assessment-cost\">vwcg.app/blog/stra…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/84dff339fb.png\" width=\"600\" height=\"315\" alt=\"Business assessments range from $500 to $50,000+. The price spread isn't random — it reflects depth, deliverables, and what a\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/12/business-assessments-range-from-to.html","date_published":"2026-06-12T12:07:40+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-12 12:07","date_timestamp":1781266060,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91999393","content_html":"<p>Most workplace miscommunication isn’t about honesty — it’s about structure. Teams that communicate well have systems. Teams that don’t are improvising on top of ambiguity. The strategies that fix that: 💼</p>\n\n<p><a href=\"https://smbadvisor.management/workplace-communication-strategies/\">smbadvisor.management/workplace…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/1162a46dbf.png\" width=\"600\" height=\"337\" alt=\"Most workplace miscommunication isn't about honesty — it's about structure. Teams that communicate well have systems. Teams t\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/11/most-workplace-miscommunication-isnt-about.html","date_published":"2026-06-11T21:09:59+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-11 21:09","date_timestamp":1781212199,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91985389","content_html":"<p>Most small businesses track too many metrics and act on none. 5 KPIs predict every bad month before it arrives — the ones that actually separate operators from wishful thinkers: 💼</p>\n<p><a href=\"https://smallbusiness.management/kpi-small-business/\">smallbusiness.management/kpi-small…</a></p>\n<img src=\"https://cdn.uploads.micro.blog/14674/2026/fd473e6db2.png\" width=\"600\" height=\"337\" alt=\"Most small businesses track too many metrics and act on none. 5 KPIs predict every bad month before it arrives — the ones tha\" loading=\"lazy\">\n","summary":"","url":"https://marketing.micro.blog/2026/06/11/most-small-businesses-track-too.html","date_published":"2026-06-11T18:09:58+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-11 18:09","date_timestamp":1781201398,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91977112","content_html":"<p>Marketing without operations is just spending. The gap between campaigns that generate revenue and ones that generate reports is a roadmap problem. The structure that fixes it: 📊</p>\n\n<p><a href=\"https://salesroadmaps.com/marketing-operations-roadmap/\">salesroadmaps.com/marketing…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/9800283bbe-m.jpg\" width=\"300\" height=\"200\" alt=\"Marketing without operations is just spending. The gap between campaigns that generate revenue and ones that generate reports\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/11/marketing-without-operations-is-just.html","date_published":"2026-06-11T15:01:24+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-11 15:01","date_timestamp":1781190084,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91967085","content_html":"<p>B2B marketing fails for small businesses when it mimics enterprise playbooks. You don’t have a 6-month sales cycle or a brand team. Here’s the pipeline system built for your scale: 📊</p>\n\n<p><a href=\"https://smallbusiness.management/b2b-marketing-small-business/\">smallbusiness.management/b2b-marke…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/02cfa022fc.png\" width=\"600\" height=\"337\" alt=\"B2B marketing fails for small businesses when it mimics enterprise playbooks. You don't have a 6-month sales cycle or a brand\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/11/bb-marketing-fails-for-small.html","date_published":"2026-06-11T12:08:30+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-11 12:08","date_timestamp":1781179710,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91931134","content_html":"<p>Every operational failure follows the same pattern: no roadmap, no ownership, no sequence. Fixing ops isn’t about working harder — it’s about building the right system in the right order. 📊</p>\n\n<p><a href=\"https://salesroadmaps.com/operations-roadmap/\">salesroadmaps.com/operation…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/7bcf8f4ef7-m.jpg\" width=\"300\" height=\"200\" alt=\"Every operational failure follows the same pattern: no roadmap, no ownership, no sequence. Fixing ops isn't about working har\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/10/every-operational-failure-follows-the.html","date_published":"2026-06-10T21:10:28+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-10 21:10","date_timestamp":1781125828,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91896230","content_html":"<p>No data scientists required. Here’s how SMBs without technical teams are deploying practical AI in operations, reporting, sales, and customer service — and what’s working vs. what isn’t: 📊</p>\n\n<p><a href=\"https://vwcg.app/blog/ai-implementation-small-business-no-tech-team\">vwcg.app/blog/ai-i…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/a0a9b57978.png\" width=\"600\" height=\"315\" alt=\"No data scientists required. Here's how SMBs without technical teams are deploying practical AI in operations, reporting, sal\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/10/no-data-scientists-required-heres.html","date_published":"2026-06-10T12:07:40+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-10 12:07","date_timestamp":1781093260,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91860541","content_html":"<p>Five AI use cases SMBs in the $2M–$25M range are deploying now to cut costs and save time — with realistic ROI timelines, not vendor projections. What’s actually working in practice: 📊</p>\n\n<p><a href=\"https://vwcg.app/blog/ai-use-cases-save-money-small-business\">vwcg.app/blog/ai-u…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/bff16d4c32.png\" width=\"600\" height=\"315\" alt=\"Five AI use cases SMBs in the $2M–$25M range are deploying now to cut costs and save time — with realistic ROI timelines, not\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/09/five-ai-use-cases-smbs.html","date_published":"2026-06-09T21:09:54+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-09 21:09","date_timestamp":1781039394,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91848818","content_html":"<p>If your business stalls when you step away, that’s founder dependency — and it caps your valuation, limits your exit options, and burns you out. The self-assessment that tells you where you stand: 💼</p>\n\n<p><a href=\"https://vwcg.app/blog/founder-dependency-business-cant-run-without-you\">vwcg.app/blog/foun…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/e6b87d438b.png\" width=\"600\" height=\"315\" alt=\"If your business stalls when you step away, that's founder dependency — and it caps your valuation, limits your exit options,\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/09/if-your-business-stalls-when.html","date_published":"2026-06-09T18:10:10+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-09 18:10","date_timestamp":1781028610,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91835248","content_html":"<p>Most companies think having documented SOPs means they’re operationally mature. The gap between documented, followed, and measured is where operational breakdowns actually live: 💼</p>\n\n<p><a href=\"https://vwcg.app/blog/sop-maturity-why-documented-processes-not-working\">vwcg.app/blog/sop-…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/e444c5c1fa.png\" width=\"600\" height=\"315\" alt=\"Most companies think having documented SOPs means they're operationally mature. The gap between documented, followed, and mea\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/09/most-companies-think-having-documented.html","date_published":"2026-06-09T15:01:38+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-09 15:01","date_timestamp":1781017298,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91825403","content_html":"<p>Annual plans die by March. The companies that actually execute build 90-day roadmaps with real owners, dependencies, and kill criteria — not year-long aspirations. The framework: 📊</p>\n\n<p><a href=\"https://vwcg.app/blog/90-day-roadmap-quarterly-execution-beats-annual-planning\">vwcg.app/blog/90-d…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/6c677d1a1e.png\" width=\"600\" height=\"315\" alt=\"Annual plans die by March. The companies that actually execute build 90-day roadmaps with real owners, dependencies, and kill\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/09/annual-plans-die-by-march.html","date_published":"2026-06-09T12:07:30+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-09 12:07","date_timestamp":1781006850,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91782737","content_html":"<p>Growth kills undercapitalized companies. Eight financial indicators that tell you whether your next move is sustainable or whether you’re about to fund your own cash flow crisis: 📊</p>\n<p><a href=\"https://vwcg.app/blog/financial-readiness-can-your-business-afford-to-grow\">vwcg.app/blog/fina…</a></p>\n<img src=\"https://cdn.uploads.micro.blog/14674/2026/55cfb3410f.png\" width=\"600\" height=\"315\" alt=\"Growth kills undercapitalized companies. Eight financial indicators that tell you whether your next move is sustainable or wh\" loading=\"lazy\">\n","summary":"","url":"https://marketing.micro.blog/2026/06/08/growth-kills-undercapitalized-companies-eight.html","date_published":"2026-06-08T21:09:43+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-08 21:09","date_timestamp":1780952983,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91772690","content_html":"<p>Recession risk at 6/10. Credit tightening. AI appetite high despite the uncertainty. Weekly intelligence brief for small business owners — synthesizing NFIB, Federal Reserve, and BLS data: 📊</p>\n\n<p><a href=\"https://smbadvisor.management/smb-intelligence-2026-03-22/\">smbadvisor.management/smb-intel…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/b1620fa550.png\" width=\"600\" height=\"360\" alt=\"Recession risk at 6/10. Credit tightening. AI appetite high despite the uncertainty. Weekly intelligence brief for small busi\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/08/recession-risk-at-credit-tightening.html","date_published":"2026-06-08T18:10:01+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-08 18:10","date_timestamp":1780942201,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91759127","content_html":"<p>Everyone has done a SWOT. Almost nobody has used one to make a real decision. The confidence-weighted, action-connected approach that makes SWOT analysis actually useful: 📊</p>\n\n<p><a href=\"https://vwcg.app/blog/swot-analysis-small-business-changes-decisions\">vwcg.app/blog/swot…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/18b337b813.png\" width=\"600\" height=\"315\" alt=\"Everyone has done a SWOT. Almost nobody has used one to make a real decision. The confidence-weighted, action-connected appro\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/08/everyone-has-done-a-swot.html","date_published":"2026-06-08T15:01:25+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-08 15:01","date_timestamp":1780930885,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91751240","content_html":"<p>Most negotiation outcomes are determined by preparation quality — not by what happens at the table. The data on what separates high-performance negotiators from average ones: 💼</p>\n\n<p><a href=\"https://smbadvisor.management/business-negotiation-skills/\">smbadvisor.management/business-…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/340004b1be.png\" width=\"600\" height=\"337\" alt=\"Most negotiation outcomes are determined by preparation quality — not by what happens at the table. The data on what separate\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/08/most-negotiation-outcomes-are-determined.html","date_published":"2026-06-08T12:07:23+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-08 12:07","date_timestamp":1780920443,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}},{"id":"91720643","content_html":"<p>80% of AI pilots never reach production. The problem is not the technology. It is how companies scope, measure, and govern the transition from pilot to operations. The deployment framework: 📊</p>\n\n<p><a href=\"https://vwcg.app/blog/why-ai-pilots-fail-deployment-framework\">vwcg.app/blog/why-…</a></p>\n\n<p><img src=\"https://cdn.uploads.micro.blog/14674/2026/4af910ff2f.png\" width=\"600\" height=\"315\" alt=\"80% of AI pilots never reach production. The problem is not the technology. It is how companies scope, measure, and govern th\" loading=\"lazy\"></p>\n","summary":"","url":"https://marketing.micro.blog/2026/06/07/of-ai-pilots-never-reach.html","date_published":"2026-06-07T21:10:30+00:00","author":{"name":"Louis Deryfus","url":"http://Marketing.micro.blog/","avatar":"https://cdn.micro.blog/photos/96/https%3A%2F%2Fwww.gravatar.com%2Favatar%2Fd52782e315377c7466a8e88f9ada5a31%3Fs%3D96%26d%3Dhttps%253A%252F%252Fmicro.blog%252Fimages%252Fblank_avatar.png","_microblog":{"username":"Marketing"}},"_microblog":{"date_relative":"2026-06-07 21:10","date_timestamp":1780866630,"is_favorite":false,"is_bookmark":false,"is_deletable":false,"is_conversation":false,"is_linkpost":false,"is_mention":false,"note":"","syndication":[]}}]}