The single biggest change anyone can make to their site is sorting out the typography. There are plenty of freely available typefaces out there. My favourites are IBM Plex (Sans Serif, Serif and Mono), Inter (Sans Serif), Merriweather (Sans Serif and Serif) and Source Sans and Source Se... www.kaa.bz

@kgfuglsbjerg So I think that Micro.blog nails the flow aspect of writing to your site. Inputing your thoughts is the reason I do it so regularly and don't like missing a day.

However, and this is where things break down, you need to offer a simple way for people to customise their site. This shouldn't include any coding really. It should be a series of dropdown menus. Change the colours. Change the typography (typeface and size). Maybe add an image/header (if you want). And if it was awesome there should be at least 5 variants on this (1 column, 2 column, photoblog, etc).

@kaa shhh, I don't want everyone catching on to Plex.