Stop Calling It Content

🔗 The Thought

Content is a non differentiated, horrible, generic, cheap, replaceable kind of word.

Content is stored in silos - with grains and other commodities.

Content has minimal value.

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Just added the ‘content story’ to my 🖇️ Short Sharp Shock Newsletter.

Yes - I am back on that.

And no it never really stopped.

No it probably won’t for a while.

@combatdavey 💕🥰😍🤓