The old ways of marketing and branding don't work any more. It's a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business. That is, if you can become a listening brand. With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing. From a branding expert who has felt the paradigm shifting under his feet comes Listening Brands. Author JR Little is one of the few creative marketing professionals with a deep understanding of social media and how it can reveal exactly what consumers want. In this book you will:
- Learn the number one attribute of a listening brand
- Discover how to build an effective listening infrastructure
- Understand the different types of social data and what they reveal
- See a simple step you can take, starting right now