In this book, Bonilla-Silva explores with systematic interview data, the nature and components of post-civil rights racial ideology. Specifically, he documents the existence of a new suave and apparently non-racial racial ideology he labels color-blind racism. He suggests that this ideology, anchored on the decontextualized, a historical, and abstract extension of liberalism to racial matters, has become the organizational matrix, whites use to explain and account for racial matters in America.