If you have a self-hosted Wordpress site there are simple plugins available to block Google’s FLoC. By installing you help protect your visitors from Google’s schemes.
@bradenslen this looks interesting Proposal: Treat FLoC like a security concern – Make WordPress Core
@Cheri Oh that is a very good list. I have to admit, the Luddite me was real happy I could just install a Wordpress plugin, activate it and I'm done. No mucking about editing code or themes.
@johnjohnston I would be in favor of that approach because so many WP webmasters will never hear about the plugins.
The rule here is that everything Google does or proposes is for the net benefit of Google not us. I guess this wouldn't be so bad ifthey didn't have either a monopoly or a duopoly over so much of the Internet. And it's not just the monopoly, it's the slime. :-)
@bradenslen I agree with this, too, in theory. But in reality, though, want to cause more problems and it solves? People looking for personal website to be a Google now I won’t be able to find us. Am I right, or am I misunderstanding somethingg?
@cambridgeport90 Websites opting out of FloC are not keeping or banning Google from indexing the website, so the web pages within the website will still appear and rank normally within the Google organic listings.
The only thing this does is to tell Google not to include your webpages for sorting people into cohorts for Google's own advertising network purposes.